Optima

Name of a font designed by Hermann Zapf between 1952-55. A modern sans serif design, Optima at first looks much like Arial or Helvetica. However, its strokes are delicately tapered, and carry residual serifs. In many ways, Optimas design follows humanist lines, but is "italic" is merely an oblique, a slanted roman. Like Palatino, Optima is widely admired and widely pirated.