24 Hrs is the fifth studio album by English recording artist Olly Murs, released through RCA Records on 11 November 2016. The album features the Platinum-certified UK top 20 hit "You Don't Know Love" and UK top-forty singles "Grow Up" and Unpredictable . Commercially, the album debuted atop the UK Albums Chart giving Murs his fourth UK number-one album.[1]
The lead single from the album, "You Don't Know Love", peaked at number 15 on the UK Singles Chart. The second single, "Grow Up" was released on 7 October 2016 and it peaked at number 25 in the UK Singles Chart.
On 18 November 2016, after the news of the album going to number 1, Murs did a Facebook Live stream and announced that "Years & Years" would be a new single off the album.[2]
The fourth single was announced to be "Unpredictable", which was re-released as a collaboration with Murs' fellow The X Factor contestant (and winner), Louisa Johnson. The release date of the new version was 31 May 2017.[3]
Neil Z. Yeung of AllMusic gave the album three and a half stars in his review, writing "24 Hrs continues Olly Murs maturation, shedding some of his former pop/rock sound in favor of tighter dance-pop sheen and deeper lyrical content. The singer's fifth effort sounds slick indeed, serving up shimmering pop that connects the dots between contemporaries like the 1975, Years & Years, and DNCE. Save for the guitar-based 'Grow Up,' 24 Hrs' its primary objective is to inspire movement. The result is a highly enjoyable LP, upbeat and fun, despite the fact that much of the lyrical content revolves around a rough breakup. [...] Ultimately, 24 Hrs is comforting and reassuring in its ability to lift the spirits, healing broken hearts through dance therapy."[4]
The album debuted at number one on the UK Albums Chart on 18 November 2016 with sales of 58,000 copies, giving Murs his fourth consecutive UK number one album.[1]
^Hodgkinson, Will (11 November 2016). "Pop: Olly Murs: 24 HRS". The Sunday Times. Archived from the original on 17 December 2018. Retrieved 16 December 2018.