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Peanut App
Company typeSocial Networking App
FounderMichelle Kennedy
HeadquartersLondon, UK
Key people
Michelle Kennedy, CEO
ProductsInternet friendship app, website
Number of employees
31
Websitehttps://www.peanut-app.io

Peanut, a product of Peanut App Ltd.[1][2] is an online community for women who are planning to become pregnant, women who are pregnant, women who have had children, and women who are experiencing menopause. Profiles of potential friends are displayed to users who can swipe up to show intent to connect.[3] Users can also connect via discussion threads, groups, and live audio conversations. The app allows users to select their stage of life[4] (trying to conceive, pregnancy, motherhood, or menopause), to meet women at a similar life stage, and to discover relevant content.[5]

Peanut was founded by Michelle Kennedy shortly after she left Bumble,[6] a female-first dating app.[7] She has described Peanut as, "the app she wishes she had when she first became a mother".[8][9][10]

History

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Peanut was initially launched in 2017 for mothers and pregnant women.[11] The app focuses on helping users find others with shared interests, such as spoken languages, occupations, and hobbies.[12] It also displays a woman's life stage, such as the age of her children, or the stage of pregnancy.

In 2018, it launched a community discussion feature, intended to give women an "alternative to ... other social platforms".[13] In 2019, it started to serve women who are trying to conceive.[14]

In April 2021, it integrated live audio, in response to the COVID-19 pandemic, and the restrictions around in-person socializing.[15]

in September 2021, it started to include women who are navigating perimenopause, menopause, and postmenopause.[16] Although it had initially catered for younger women navigating new families, a large number of users had undergone surgically or chemically induced menopause due to medical conditions.[17]

In July 2021, Peanut launched an investment micro fund, Peanut StartHER,[18] focused on investing in women-owned businesses, as well as other historically excluded founders.[19]

Operation

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The Peanut app is a social network exclusively for women, focusing on topics of pregnancy, motherhood, fertility, and menopause, available on iOS and Android devices. Users must prove their identity, in keeping with the primary function of in-app safety, and then they can create a profile to interact with other users.[20]

For pregnant users, the “Bump Buddies” feature helps connect them with other Peanut users who have a similar due date, which aims to help expecting mothers combat loneliness during the COVID-19 pandemic.[21]

Peanut users also have the option to join “Groups” ‒ sub-sections of users focused on specific topics, including (but not limited to) location, life stage, pregnancy due date, and interests or hobbies.[3]

The live voice chat feature (“Pods”), enables Peanut users to socialize without the pressure of photos or video chat. It offers features such as a muted audience of listeners who need to virtually raise their hand to speak, emoji reactions, and hosts who can moderate the conversations and invite people to speak.[22]

References

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  1. ^ "Peanut App Ltd - Company Profile and News - Bloomberg.com". www.bloomberg.com. Retrieved 2022-01-07.
  2. ^ Martin, Sonia (2022-01-06). "Peanut App - Best Social Media Network App For Moms". Social Singam. Retrieved 2022-01-12.
  3. ^ a b "How To Use The Peanut App For Making Mom Friends". Romper. Retrieved 2022-01-07.
  4. ^ "Building community with Peanut : App Store Story". AppStore. Retrieved 2022-01-12.
  5. ^ Lizzie, Widdicombe (2021-09-25). "At Last, an App for Menopause". The New Yorker. Retrieved 2022-01-12.
  6. ^ Connley, Courtney (2020-03-11). "This executive raised $9.8 million for a 'mom-friend' app— here's her strategy for getting money, even when male investors say 'no'". CNBC. Retrieved 2022-01-12.
  7. ^ BÉRÉNICE, MAGISTRETTI (2020-07-14). "Meet the App Rethinking Social Networking". Vanity Fair. Retrieved 2022-01-12.
  8. ^ Kercher, Sophia (2017-05-10). "An App for Mothers Who Missed Out on Tinder". The New York Times. ISSN 0362-4331. Retrieved 2022-01-12.
  9. ^ "How Whitney Wolfe Herd Turned a Vision of a Better Internet Into a Billion-Dollar Brand". Time. Retrieved 2022-01-12.
  10. ^ Schomer, Stephanie. "This Former Dating App CEO Wants to Make Motherhood Less Lonely". Entrepreneur. Retrieved 2022-01-12.
  11. ^ Shead, Sam. "The ex-deputy CEO of Badoo and the cofounder of Deliveroo have launched an app called Peanut to connect lonely mums". Business Insider. Retrieved 2022-01-26.
  12. ^ Murtaugh, Taysha (2017-02-10). "Need More Mom Friends? There's an App for That". Woman's Day. Retrieved 2022-01-26.
  13. ^ ""Tinder for moms" app Peanut launches community feature". TechCrunch. Retrieved 2022-01-26.
  14. ^ "Peanut App Launches TTC Platform to Help Women Find a Safe Community". The Bump. Retrieved 2022-01-26.
  15. ^ "TechCrunch is part of the Yahoo family of brands". consent.yahoo.com. Retrieved 2022-01-26.
  16. ^ Thompson, Rachel (2021-09-01). "Meet the online community for women going through menopause". Mashable. Retrieved 2022-01-26.
  17. ^ "Social network Peanut expands to include more women with launch of Peanut Menopause". TechCrunch. Retrieved 2022-01-12.
  18. ^ Morgan, Blake. "How One Woman Created A Safe Space To Discuss The Good And The Messy Stages Of Motherhood". Forbes. Retrieved 2022-01-26.
  19. ^ Jacqueline, Esther (2021-07-02). "Peanut Launches $300,000 Micro Fund, StartHer, Focused on Investing in Women-Owned Pre-Seed Stage Startups". Urban Woman Magazine. Retrieved 2022-01-26.
  20. ^ Peanut, Team (2022-01-17). "How Does the Peanut App Work? & Other FAQs". Peanut. Retrieved 2022-01-26.
  21. ^ "The Peanut Bump Buddies App Lets You Find Friends With Similar Due Dates". Celebrity Parents Magazine. 2020-11-28. Retrieved 2022-01-26.
  22. ^ Webster, Sophie (2021-04-27). "Peanut App For Women Launches Live Audio Rooms, Creating Safe Space For Women". Tech Times. Retrieved 2022-01-26.
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