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Trigo (company)

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Trigo Vision Ltd.
IndustryAutomated retail, retail technology, computer vision
Founded2018
FounderMichael Gabay, Daniel Gabay
HeadquartersTel Aviv, Israel
Key people
Michael Gabay - CEO
Websitehttps://www.trigoretail.com/

Trigo is a computer vision technology company founded by Michael and Daniel Gabay in 2018. Trigo provides a cashierless shopping solution for grocery retailers to implement partially or fully automated stores.[1]

History

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Trigo was founded in 2018 by Michael and Daniel Gabay.[2] The first pilot began in 2019 with UK grocery retailer Tesco to trial Trigo's cashierless checkout technology[3][4] at the Tesco employee headquarters in Welwyn Garden, UK, which remains open with Trigo’s technology, as of August 2022.[5][6][7]

On October 19, 2021, Trigo launched its second store with Tesco, on High Holborn Street in London,[8] who named the checkout-free store 'GetGo.'[9] In 2021, Trigo also opened stores with retailers REWE in Cologne, Germany on October 26, 2021;,[10] and Netto Marken-Discount in Munich, Germany on December 16, 2021.[11]

In late 2021, Trigo announced a partnership with Aldi Nord and opened its first store in Utrecht, the Netherlands in July, 2022.[12][13]

In late 2022, Trigo opened an additional store with REWE in Berlin, Germany.[14]

In January 2023, Trigo opened its first store in the United States, partnering with Wakefern Food Corp.[15]

In May 2023 Trigo partnered with Auchan to open a cashless grocery store at its headquarters in Villeneuve-d'Ascq, France.[16]

Technology and Data Privacy

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Trigo claims that their cashierless shopping technology is able to create and manage digital shopping baskets while preserving privacy and data protection. The system operates without using facial recognition or biometric features, and focuses on the tracking of a shopper's journey through the store and their interactions with items within the store.[17]

The personal data of shoppers is transferred to Israel and to "cloud-based service providers" around the world, including the United States. For shoppers located within the European Economic Area (EEA), Trigo claims to employ "appropriate safeguards" to protect personal data when it is transferred outside of the EEA and Israel.[18]

Funding

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Trigo raised $7M in seed funding in 2018, led by Hetz and Vertex Ventures,[19] a $22M series A in 2019, led by Red Dot Ventures,[20] and a $60M series B, led by 83North and included Tesco.[21] In June 2021, Trigo raised an additional $10M in capital from REWE and Viola Ventures.[22] In October 2022 Trigo raised $100M,[23] bringing its total funding to $204M.

Stores

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Trigo operates the following stores:[24]

Location Retailer Store type Store size (sq. ft.) SKUs Live from
Welwyn Garden City, UK Tesco Hybrid 3,000 2,000 November 2020
High Holborn Street, London Tesco 100% autonomous 2,500 2,500 October 19, 2021
Cologne, Germany REWE Hybrid 2,000 2,000 October 26, 2021
Munich, Germany Netto Hybrid 2,600 3,500 December 16, 2021
Utrecht, Netherlands Aldi Nord 100% autonomous 4,090 1,400+ July 20, 2021
Tel-Aviv, Israel Shufersal Hybrid 1,080 1,500+ September 9, 2022
Chiswell, London, UK Tesco Hybrid 2,700 3,320 November 1, 2022
Berlin, Germany REWE Hybrid 4,300 10,000 November 9, 2022
Fullham, London, UK Tesco Hybrid 2,530 3,330 November 22, 2022
Munich, Germany REWE 100% autonomous 3,100 4,000 December 14, 2022

References

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  1. ^ Lunden, Ingrid (2019-09-16). "Trigo raises $22M for an automated grocery check-out platform, similar to Amazon Go". TechCrunch. Retrieved 2022-09-28.
  2. ^ Power, Denise. "Israeli Computer Vision Startup Raises $60 Million To Expand 'Frictionless' Checkout". Forbes. Retrieved 2022-09-01.
  3. ^ "Israeli 'no checkout' technology helps Tesco, Rewe compete with Amazon". The Jerusalem Post | JPost.com. Retrieved 2023-01-09.
  4. ^ "Coming soon: Trigo's checkout free stores". Globes. 2020-01-27. Retrieved 2023-01-09.
  5. ^ שחף, טל (2020-11-19). "בלי לעבור בקופה: ביקרנו בסופרמרקט חכם". Ynet (in Hebrew). Retrieved 2023-01-09.
  6. ^ Walker2019-10-09T13:40:00+01:00, Gaelle. "Tesco to trial checkout-free shopping at HQ Express store". Convenience Store. Retrieved 2022-09-01.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ^ "Tesco Welwyn Garden opening hours".
  8. ^ "Tesco takes on Amazon Fresh with launch of 'just walk out' store". the Guardian. 2021-10-19. Retrieved 2022-09-01.
  9. ^ Faithfull, Mark. "Tesco GetGo Learns From Amazon To Debut London Shop-And-Go Store". Forbes. Retrieved 2022-09-01.
  10. ^ "Trigo Powers Germany's First Frictionless Grocery Store for REWE". Bloomberg.com. 2021-10-26. Retrieved 2022-09-01.
  11. ^ "Netto too tests cashierless store". RetailDetail EU. 2021-12-16. Retrieved 2022-09-01.
  12. ^ Ben-David, Ricky. "Israel's Trigo pilots contactless, checkout-free shopping tech in Netherlands". www.timesofisrael.com. Retrieved 2023-01-09.
  13. ^ "Trigo, ALDI Nord Open Netherlands's First AI-Powered Frictionless Supermarket". www.businesswire.com. 2022-07-18. Retrieved 2022-09-01.
  14. ^ "REWE Pick&Go brings hybrid supermarket with checkout-less payment option for all customers to the capital city". REWE Group Press & Media. REWE Group. 9 November 2022. Retrieved 3 April 2024.
  15. ^ Redmond, Kimberly (2023-02-06). "Wakefern works toward frictionless future for its supermarkets". NJBIZ. Retrieved 2023-08-23.
  16. ^ "Für Mitarbeiter: Auchan eröffnet kassenlosen Store". Lebensmittel Zeitung (in German). Retrieved 2023-09-07.
  17. ^ "Frequently Asked Questions". Trigo. Retrieved 3 April 2024.
  18. ^ "Privacy Policy - Transfer of Data Outside Your Territory". Trigo. 30 March 2022. Retrieved 3 April 2024.
  19. ^ Vision, Trigo. "Trigo Vision Unveils Advanced Retail Automation Platform; Announces $7 Million Seed Funding". www.prnewswire.com (Press release). Retrieved 2022-09-01.
  20. ^ "Israel's Trigo Raises $22 Million to Expand Cashierless Stores". Bloomberg. 16 September 2019.
  21. ^ "Trigo Raises $60M to Scale Its Frictionless Checkout Grocery Platform". www.businesswire.com. 2020-12-21. Retrieved 2022-09-01.
  22. ^ "Trigo bags $10M for computer-vision-based checkout tech to rival Amazon's 'Just Walk Out'". TechCrunch. 16 June 2021. Retrieved 2022-09-01.
  23. ^ Lunden, Ingrid (2022-10-26). "Trigo raises $100M to expand its Amazon-style cashier-free store technology". TechCrunch. Retrieved 2023-01-10.
  24. ^ "Stories". Trigo. Retrieved 2023-01-10.

Further reading

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