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==Creative efforts==
==Creative efforts==
Edwards subsequently released a book (and a video) called ''On the Piste''<ref>''On the Piste'', ISBN 0-233-99497-1</ref>. He recorded a song in Finnish entitled "Mun nimeni on Eetu" ("My name is Eetu"), though he does not speak Finnish. Eddie's less-than-perfect pronunciation added to its appeal. Later, he recorded another Finnish-language song: "Eddien Siivellä" ("On Eddie's Wing"
Edwards subsequently released a book (and a video) called ''On the Piste''<ref>''On the Piste'', ISBN 0-233-99497-1</ref>. He recorded a song in Finnish entitled "Mun nimeni on Eetu" ("My name is Eetu"), though he does not speak Finnish. Eddie's less-than-perfect pronunciation added to its appeal. Later, he recorded another Finnish-language song: "Eddien Siivellä" ("On Eddie's Wing" noooo


==Commercial success==
==Commercial success==

Revision as of 08:10, 1 October 2009

Michael Edwards (born 5 December 1963), better known as Eddie "The Eagle" Edwards, was the first competitor to represent Great Britain in Olympic ski jumping and was the British ski jumping record holder. He was also the world number nine in amateur speed skiing (106.8mph) and the stunt jumping world record holder (10 cars/6 buses).[1][2]

Background

Edwards was born in Cheltenham, England, and was working as a plasterer when he qualified, as the sole British applicant, for the 1988 Winter Olympics ski-jumping3 September 2007 [3]}}

However, his lack of success endeared him to people all across the globe. The worse he did, the more popular he became. He subsequently became a media celebrity and appeared on talk-shows around the world. The press nicknamed him "Mr. Magoo", and one Italian journalist called him a "ski dropper".[4]

The widespread attention that Edwards received in Calgary turned into a large embarrassment for the ski jumping establishment. Many athletes and officials felt that he was 'making a mockery' of the sport. Shortly after the Olympics finished, the entry requirements were greatly toughened, making it next to impossible for anyone to follow his example.

At the closing ceremony the president of the Games singled him out for his contribution: "At this Games some competitors have won gold, some have broken records and one has even flown like an eagle." At that moment, 100,000 people in the stadium roared 'Eddie! Eddie!'. It was the first time in the history of the games that an individual athlete had been

Best in Britain

Edwards was the best ski jumper in the United Kingdom, setting a British record of 73.5m in one of his Calgary jumps in 1988.Cite error: A <ref> tag is missing the closing </ref> (see the help page).. He recorded a song in Finnish entitled "Mun nimeni on Eetu" ("My name is Eetu"), though he does not speak Finnish. Eddie's less-than-perfect pronunciation added to its appeal. Later, he recorded another Finnish-language song: "Eddien Siivellä" ("On Eddie's Wing" noooo

Commercial success

Edwards appeared in a number of advertising campaigns, e.g. on television, promoting cars. He was able to command fees of £10,000 an hour. Nevertheless, he declared bankruptcy in 1992, claiming a trust fund for his earnings was not set up properly. He earned a degree in law at De Montfort University in Leicester. "I've been interested in law since taking out a civil action against my trustees 10 years ago," he remarked in a 2001 interview.[5]

For several years in the early 2000s, he co-hosted a Sunday morning show with Trish Campbell on BBC Radio Gloucestershire.

In December 2006, he appeared on Five's The Gadget Show, testing new skiing gadgets with one of the presenters.

He appeared on BBC1's The One Show on November 20 2008 in a film celebrating "The Great British Underdog" in the wake of John Sergeant's resignation from Strictly Come Dancing

The Eddie "The Eagle" Rule

In response to the Edwards phenomenon, in 1990, the International Olympic Committee (IOC) instituted what became known as the Eddie the Eagle Rule, which requires Olympic hopefuls to compete in international events and place in the top 30 percent or the top 50 competitors, whichever is the lesser.

Edwards consequently failed to qualify for the 1992 Winter Olympics in Albertville, France, and the 1994 Winter Olympic Games in Lillehammer, Norway. He managed to get a 5-year sponsorship from Eagle Airlines, a small British charter company serving Guernsey, in order to fund his attempt to reach the 1998 Winter Olympics in Nagano, Japan. However, he failed to qualify for the games in Nagano as well.[3]

Planned biopic

Eddie the Eagle, a film chronicling the life story of Edwards, was scheduled to go into production in January 2008 and will be released in 2009. It is to be directed by Declan Lowney and will star Steve Coogan in the title role.[6] As for the actor to play him, Eddie is said to be pleased with the choice but also joked that Brad Pitt or Tom Cruise would be better suited for the role.[3]

Return to Calgary

On 13 February 2008, Edwards made a return visit to Calgary to take part in festivities marking the 20th anniversary of the games. During his visit, he rode the zip-line ride at Canada Olympic Park with a member of the Jamaican Bobsled Team (the ride simulates the speed of a ski-jumper) and led a procession of skiers down the slopes of the park, carrying an Olympic torch.[7][8]

See also

References

  1. ^ Eddie "The Eagle" Edwards
  2. ^ IndustryPlayer Product & Market Info Skiing Gear (RECREATION Industry)
  3. ^ a b c "Guardian Online". Retrieved September 4 2007. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |dateformat= ignored (help) Cite error: The named reference "Guardian" was defined multiple times with different content (see the help page).
  4. ^ CBC.CA - Torino 2006
  5. ^ BBC SPORT | FUNNY OLD GAME | Take a look at me now
  6. ^ "Coogan to play Eddie 'The Eagle'". BBC News Online. 2007-08-08. Retrieved 2007-08-08.
  7. ^ Doug McIntyre, "Golden Memories Fired Up!", Calgary Sun, 14 February 2008, archived here (accessed Feb. 14, 2008)
  8. ^ Zip-line ride: Global News Calgary (television broadcast), Feb. 13, 2008