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{{Infobox TV channel
| name = G4
| logofile = G4 (TV channel) logo.svg
| logosize = 100px
| launch = April 24, 2002
| picture format = [[480i]] ([[SDTV]])<br />[[1080i]] ([[HDTV]])
| owner = [[NBCUniversal]]
| slogan = TV That's Plugged In
| country = United States
| language = English
| headquarters = [[Los Angeles, California|Los Angeles]], [[California]], [[United States]]
| former names = [[G4techTV]]
| replaced names = [[TechTV]]<br>[[ZDTV]]
| sister names = [[Bravo (US TV channel)|Bravo]]<br>[[Chiller (TV channel)|Chiller]]<br>[[Cloo]]<br>[[CNBC]]<br>[[Comcast SportsNet]]<br>[[E!]]<br>[[G4 (TV channel)|G4]]<br>[[Golf Channel]]<br>[[MSNBC]]<br>[[mun2]]<br>[[NBC]]<br>[[NBC Sports Network]]<br>[[Oxygen (TV network)|Oxygen]]<br>[[Style Network]]<br>[[Syfy]]<br>[[Telemundo]]<br>[[Universal HD]]<br>[[Universal Sports]]<br>
| web = http://www.g4tv.com
| sat serv 1 = [[Dish Network]]
| sat chan 1 = Channel 191 (SD/HD)
| cable serv 1 = Available on many cable systems
| cable chan 1 = Check local listings for channel numbers
| iptv serv 1 = [[Verizon FiOS]]
| iptv chan 1 = 191
| iptv serv 2 = [[AT&T U-Verse]]
| iptv chan 2 = 149 (SD)<br />1149 (HD)
}}
'''G4''', also known as '''G4 TV''', is an [[United States|American]] [[Cable television|cable]]- and [[satellite television|satellite]]-[[television channel]] originally geared primarily toward young adult viewers, originally based on the world of [[video game]]s. Currently the channel has a male oriented focus, although video games are still represented by the channel.

Launched on April 24, 2002,<ref>[http://www.multichannel.com/article/CA210965.html?display=Search+Results&text=G4 G4 Aims Originals at Video Game Fans], ''Multichannel New'' 4/14/2002</ref> G4 is headquartered in [[Los Angeles, California|Los Angeles]], [[California]], [[United States]], and owned by [[G4 Media]], which is owned by [[NBCUniversal]], whom [[Comcast]] acquired 51% of in early 2011.

==History==
===Early days===
G4 was initially created by Comcast.<ref>Sieberg, Daniel (2002-04-22). [http://archives.cnn.com/2002/TECH/ptech/04/24/video.game.channel/index.html "24-Hour Video Game Channel Set to Launch — Some Analysts Wonder if G4 Will Find an Audience"], ''[[CNN]]'' Accessed 2009-10-18.</ref> The initial concept was to create a service similar to [[TechTV]] but "geared more toward [[MTV]]'s [[demographics]]". The network was launched with thirteen [[television program|original series]].

The launch shows consisted of:<ref>[http://goliath.ecnext.com/coms2/gi_0199-1661028/G4-Network-Announces-All-Original.html G4 Network Announces All-Original Programming Slate; Thirteen Original Weekly Series Featuring Everything for Gamers.], ''Goliath'' 09-APR-02</ref>

*''[[Arena (G4 TV series)|Arena]]'': a multi-player game competition between two teams of four players.
*''[[Filter (TV series)|Filter]]'': a top-ten countdown voted by viewers.
*''[[Blister (TV series)|Blister]]'': focused on action/adventure game news.
*''[[Cinematech]]'': described as a showcase for the best high-end [[digital art]].
*''[[Game On (U.S. TV series)|Game On]]'': two hosts competed in video game action come to life with dire consequences for the loser.
*''Sweat'': focused on sports game news.
*''[[Cheat!]]'': tips on games.
*''[[Portal (TV series)|Portal]]'': focused on multiplayer online games.
*''[[Pulse (TV series)|Pulse]]'': news on the [[video game industry|video-game industry]].
*''[[Reviews on the Run|Judgment Day]]'': currently known as ''Reviews on the Run'', "two video-game [[guru]]s will opine on the latest entries."
*''[[G4tv.com]]'': an interactive talk show on video games.

[[File:G4 Old logo.png|left|thumb|100px|The first G4 logo used until 2005.]]
G4 was created and originally led by Charles Hirschhorn, a former president of [[Walt Disney Television]] and [[Walt Disney Television Animation|Television Animation]].<ref>[http://people.forbes.com/profile/charles-hirschhorn/64228 Charles Hirschhorn], ''Forbes.com''</ref> He expected video game creators themselves to eventually produce programming for the network. He envisioned that G4 could follow in the footsteps of MTV which in his opinion provided music video producers with a venue for non-traditional television programming.<ref>[http://www.411mania.com/games/columns/46470/Pressing-Buttons-10.17.06:-The-Rise-and-Fall-of-G4-%5BPART-1%5D.html Pressing Buttons 10.17.06: The Rise and Fall of G4 (PART 1)], ''411mania.com'' 0.17.2006</ref> Hirschhorn intended G4 to become a vehicle for unconventional advertising. In 2002, G4 offered advertisers wide latitude to place their products on G4's programs, and even allowing their commercials to appear as if they're a part of the program.<ref name="G4TV Launch">[http://adage.com/mediaworks/article?article_id=51979 G4TV Launch] ''Advertising Age'' 6.10.2002</ref> G4 also offered what was called a "2 minute unit" which was an advertising package played as if it were part of a G4 program that was long enough to run an entire movie trailer. G4 also offered to sell the right to have a game showcased on the show ''Pulse''.<ref name="G4TV Launch"/>

===TechTV acquisition===
As early as 2002, Comcast, the parent company of G4 dropped TechTV from its channel lineups, giving preference to its G4 network and reducing the value of TechTV in the hopes of a possible merger of the two networks. On March 25, 2004, [[Vulcan Inc.]] confirmed that they sold TechTV to G4 Media which merged both channels to become [[G4techTV]].<ref>[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2004/03/26/BUGK95RA371.DTL Comcast buys TechTV], ''[[San Francisco Chronicle]]'' March 26, 2004.</ref> Days before the announced sale, Comcast made plans to close the original TechTV production facilities and workforce located in [[San Francisco]], and offered new network headquarters in Los Angeles with openings for 80-100 of the TechTV employees available if they were willing to relocate. Hirschhorn headed the combined entity. Networks carrying both channels shut down the TechTV channel post-merger, while G4 enjoyed expansion onto systems carrying only TechTV and not G4 as a result of the merger.

On February 15, 2005, less than a year after the merger, the letters, "TechTV", were officially dropped from the channel's name in the U.S. and the channel became known again as ''G4''.<ref>[http://www.broadcastingcable.com/article/94607-G4_Drops_TechTV_Handle.php G4 Drops TechTV Handle], ''[[Broadcasting & Cable]]'' 1/10/2005.</ref> However, on the network's affiliate in [[Canada]], the "TechTV" letters remained a part of the name until mid-2009, when the channel was renamed [[G4 Canada]]. The only remaining TechTV originated show on G4 is ''[[X-Play]]'', which also features [[Adam Sessler]], who has been a part of TechTV since its creation in 1998 as [[ZDTV]].

===Change in format===
[[File:Ben Huh being interviewed by G4 at ROFLCon II.jpg|thumb|G4 recording an interview at [[ROFLCon]] II in 2010]]
In September 2005, Neal Tiles replaced Hirschhorn as the channel's president.<ref>[http://www.g4tv.com/g4/about/management/NealTiles.html G4 - About - Management - Neal Tiles - President]</ref> Tiles had previously been a senior marketing executive at [[DirecTV]], [[Fox Sports (USA)|Fox Sports]] and [[ESPN]].<ref>[http://g4tv.com/g4/about/management/NealTiles.html Neal Tiles bio]</ref>

On May 6, 2006, ''[[Variety (magazine)|Variety]]'', the entertainment-[[trade journal|trade magazine]], reported,

<blockquote> "Now, under the aegis of Comcast and new president Neal Tiles, G4 is evolving into a lifestyle channel, peppered with videogame culture, as opposed to wall-to-wall games." 'We're going through a change. Guys like to play games, but not necessarily watch a bunch of shows with games on the screen,' Tiles says. 'So what we're doing now is expanding G4 from a network solely defined by videogames to one inspired by them.'"<ref>Martin, Denise (2006-05-08). [http://www.variety.com/article/VR1117942794?categoryid=2223&cs=1&query=g4&display=g4 "Cablers Make Play for Gamer Demos — G4 Evolving into a Lifestyle Channel, Peppered with Vidgame Culture"]. ''[[Variety (magazine)|Variety]]''. Accessed 2009-10-18.</ref></blockquote>

In 2007, G4, in association with Earth911,<ref>[http://earth911.com]</ref> launched an [[electronic waste|electronic- waste]]-recycling campaign called Gcycle.<ref>Wilson, Mark (2007-94-22). [http://gizmodo.com/gadgets/gadgets/earth-day-roundup-not-lame-we-promise-254325.php "Earth Day Roundup: Not Lame, We Promise"],''[[Gizmodo]]''. Accessed 2009-10-18.</ref> As Comcast acquired NBCUniversal in 2011 (thus making G4 a part of NBCUniversal), Gcycle is one of NBC's ''Green is Universal'''s initiatives.

In June 2008, G4 launched ''G4 Rewind''. This block showed older episodes of ''X-Play'', ''Judgment Day'', ''Cheat'', ''G4tv.com'', ''Arena'', ''Portal'', ''G4's Training Camp'' and ''GameMakers''. ''G4 Rewind'' left the schedule when the summer was over and returned for Daytime reruns for older episodes of ''X-Play'' in June 2009 until January 2010. In May 2009, G4's website was completely redesigned with a more prominent role of gaming as the intended purpose.<ref>[http://g4tv.com/openSource.aspx?pg=3 Open Source - May 2009]</ref> Since the redesign of the website, G4's blog, TheFeed, has been overhauled as well.<ref>[http://g4tv.com/thefeed/blog/post/697234/Welcome-To-An-All-New-All-Different-Version-Of-G4tvcoms-TheFeed.html Welcome To An All-New, All-Different Version Of G4tv.com's TheFeed!] TheFeed Posted July 9, 2009 - By Raymond Padilla</ref> On July 31 a new web video game discussion series, ''TheFeed: Nightcap'' debuted.<ref>[http://g4tv.com/thefeed/blog/post/697947/TheFeed-Nightcap-July-31st-----The-Pilot-Episode.html TheFeed Nightcap, July 31st -- The Pilot Episode!] TheFeed Posted July 31, 2009 - By Andrew Pfister</ref> On August 28, 2009 ''TheFeed Nightcap'' was renamed ''Feedback''.<ref>[http://g4tv.com/videos/41049/G4s-Feedback----Week-of-August-28-2009/ G4 Video - ''G4tv.com's Feedback'']</ref> It was announced during [[San Diego Comic-Con International|Comic-Con 2010]] that G4 would be the exclusive broadcaster of ''[[Marvel Anime]]'' which is scheduled to air in 2011.<ref>[http://g4tv.com/thefeed/blog/post/706342/four-marvel-animated-series-coming-to-g4-in-2011.html Four Marvel Animated Series Coming To G4 In 2011] The Feed</ref> During the week of July 26, 2010 - August 1, 2010 G4 changed its logo to 4G as a promotion for Sprint Nextel's next generation wireless internet service.<ref>[http://www.nytimes.com/2010/07/22/business/media/22adco.html G4 Channel to Become 4G in a Week of Sprint Promotion] New York Times</ref> On the week of April 17-23, 2011; as G4 is now part of the NBCUniversal family of networks, G4 has recolored its logo to solid green for the company's "Green is Universal" initiative, and will switch to their green logo for future "Green is Universal" weeks in November and the coming years. On January 5, 2012, Neal Tiles stepped down as CEO.<ref>{{cite web|last=Andreeva|first=Nellie|title=G4 President Neal Tiles Steps Down|url=http://www.deadline.com/2012/01/g4-president-neal-tiles-steps-down|work=Deadline|date=January 5, 2012|accessdate=January 6, 2012}}</ref> He was replaced by Adam Stotsky.<ref>{{cite web|last=Andreeva|first=Nellie|title=Former NBC Marketing Chief Adam Stotsky Named General Manager Of G4|url=http://www.deadline.com/2012/01/former-nbc-marketing-chief-adam-stotsky-named-general-manager-of-g4|work=Deadline|date=January 5, 2012|accessdate=January 6, 2012}}</ref>

===Consolidation===
[[File:G4Canada.svg|thumb|150px|Logo used from May 2005 to March 2007. This logo is now used for G4 Canada.]]
Comcast, the parent company of both G4 and [[E!]] television channels, announced on October 12, 2006, that it would consolidate its west coast entertainment operations, including G4, E! and Style into a new group headed by [[Ted Harbert]], who had formerly run the E! channel. It was announced that the upper management of the G4 channel would relocate to the E! channel's Los Angeles office.<ref>[http://www.broadcastingcable.com/article/97060-Comcast_Broadens_Harbert_s_Role.php Comcast Broadens Harbert's Role], ''Broadcasting & Cable'', 10/12/2006</ref> On March 4, 2007, it was announced that the G4 Studios in [[Santa Monica, California|Santa Monica]], California, would close on April 15. Production of G4 programs was relocated to the studios of the E! channel elsewhere in the Los Angeles area (G4's original facility remains in use as an E! studio and office facility, mainly for that network's ''[[Chelsea Lately]]''). As a consequence, many G4 employees involved in production were terminated. The sets of G4's original programs were also redesigned to fit within the new smaller spaces allocated to them.

Harbert gave his opinion at the time that the focus of the channel on "gaming has been demonstrated as being too narrow." He also gave assurances that while G4 might change, it would not become extinct.<ref>[http://www.boingboing.net/2006/10/12/e_pwns_g4.html E! pwns G4], ''Boing Boing'' OCTOBER 12, 2006</ref><ref>[http://ve3d.ign.com/articles/739/739218p1.html G4 Not Getting Axed], ''Voodoo Extreme'', Oct 16, 2006</ref> Design Studios Onesize and yU+Co teamed up to rebrand the G4 network as part of the transition.<ref>[http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=154600 Design Studios Onesize and yU+Co Team Up To Rebrand G4 Network], ''Broadcast Newsroom'', June 20, 2007</ref>

===Layoffs and cut-backs===
On February 17, 2009, it was reported that G4 intended to cut back its original content programming. ''X-Play'' would be reduced to three nights a week while ''[[Attack of the Show!]]'' would be cut to four nights a week. Consequently, a number of the staff and production crew involved in the shows would be laid off. Neal Tiles announced that [[Layla Kayleigh]]'s contract will not be renewed and in April, she left G4.<ref>[http://g4tv.com/opensource.aspx G4's "Open Source"], March 2, 2009</ref><ref>[http://weblogs.variety.com/the_cut_scene/2009/02/layoffs-at-g4-xplay-hard-hit.html G4's "X-Play", "Attack of the Show" Cut Back], ''Variety'', February 17, 2009</ref>

===Controversy===
The numerous changes to the network's programming brought on a storm of criticism from TechTV/G4 fans. Many claim that the channel has strayed too far from its gaming and technology roots, and have accused the channel of solely relying on shows like ''X-Play'' and ''Attack of the Show!''. With most of the remaining G4 original shows having been severely altered, many saw this as G4's ongoing attempt to be a competitor to other male-oriented networks such as [[Spike (TV channel)|Spike]], thus losing any unique identity.<ref>
*{{cite news|last=McDuffee|first=Keith|title=Coming to G4: The Man Show? Update June 1, 2008. G4 TV will be re-showing classic G4 shows such as Portal and other on their schedule starting June 2, 2008 |publisher=TV Squad |date=2005–09–27 |url=http://www.tvsquad.com/2005/09/27/coming-to-g4-the-man-show/ |accessdate=2007–08–08}}
*Richey, Joshua. [http://www.411mania.com/games/columns/47066/Pressing-Buttons-11.02.06:-The-Rise-and-Fall-of-G4-%5BPART-3%5D.htm The Rise and Fall of G4 (Part 3)]. 411mania.com. November 2, 2006.
*Richey, Joshua. [http://www.411mania.com/games/columns/47326/Pressing-Buttons-11.08.06:-The-Rise-and-Fall-of-G4-%5BPART-4%5D.htm The Rise and Fall of G4 (Part 4)]. 411mania.com. November 8, 2006.</ref> The merger and the attempt at male-oriented appeal caused negative reaction on the fanbase's end.<ref>{{cite news |author=Gary Levin |title=G4 network tries a new game plan to get more guys |url=http://www.usatoday.com/printedition/life/20080325/d_g4tv25.art.htm |work=USA Today |date=March 25, 2008}}</ref>

===DirecTV drops G4===

DirecTV announced that they were removing G4 from its channel lineup on November 1, 2010.<ref> [http://www.variety.com/article/VR1118026639.html?categoryid=14&cs=1 DirecTV Pulls G4 from Lineup - Move Comes After Failed Carriage Negotiations with Comcast], ''Variety'', October 31, 2010</ref> DirecTV cites low interest in their subscriber base and Nielsen ratings as the primary reason for dropping of the channel.<ref>[http://news-briefs.ew.com/2010/11/01/directv-drops-g4/ DirecTV drops G4] ''Entertainment Weekly'' November 1, 2010</ref><ref>[http://www.hollywoodreporter.com/news/directv-drops-comcasts-g4-34084 DirecTV Drops Comcast's G4] ''The Hollywood Reporter'' November 1, 2010</ref> DirecTV commented that they were "...unable to reach an agreement to continue carrying the G4 channel and it has been removed from the DirecTV channel lineup."<ref>[http://support.directv.com/app/answers/detail/a_id/3039 DirecTV G4 statement]</ref>

On October 30, 2010, ''Attack of the Show!'' host [[Kevin Pereira]] echoed Comcast's sentiments about the decision, "G4 has tried to make this same deal for over 3 years but DirecTV has rejected this [time], claiming that they do not see the value in G4."

===Reported sale===
It was reported that the [[Ultimate Fighting Championship|UFC]] and [[WWE]] were in separate talks to buy G4.<ref>
*{{cite web |url=http://www.mmafighting.com/2011/06/08/ufc-looking-to-buy-g4-cable-channel-spike-execs-prepare-to-move |title=UFC Looking to Buy G4 Cable Channel, Spike Execs Prepare to Move On |work=MMA Fighting |date=June 8, 2011}}
*{{cite web |url=http://bleacherreport.com/articles/728965-wwe-news-latest-news-and-rumors-from-wwe/entry/95769-wwe-is-the-g4-channel-the-answer-to-wwes-proposed-tv-network |title=WWE: Is the G4 Channel the Answer to WWE's Proposed TV Network? |work=Bleacher Report |date=June 9, 2011}}</ref> However, there have been no further reports on this since then.

==G4 HD==
'''G4 HD''' is a [[1080i]] [[high-definition television|high definition]] simulcast of G4 that launched on December 8, 2008. It is carried nationally on [[Dish Network]] and regionally on [[AT&T U-verse]],<ref>[http://www.hd-report.com/hd-channels/att-u-verse-hd-channels AT&T U-verse HD Channels]</ref> [[Cablevision]],<ref>{{cite web|url=http://optimum.com/io/hdtv/hdtv_channels.jsp |title=HDTV channels}}</ref> among other providers in select areas.

==Relationship with international ''G4'' channels==
A Canadian channel called [[G4 Canada]] was launched in 2001 as ''TechTV Canada'' by [[Rogers Media]] (33.34%), [[Shaw Communications]] (33.33%) and [[TechTV]] US (33.33%). It uses the ''G4'' trademark under license from NBCUniversal, and initially both channels shared a focus on technology and video game-related programming. However, both channels, since the re-naming to ''G4'', deviated considerably from their original roots, although there is still connection between the two channels since many of G4's current programs, including newer series such as ''[[That's Tough]]'', ''[[Web Soup]]'', ''[[Campus PD]]'', and ''[[Proving Ground (TV series)|Proving Ground]]'', do air on G4 Canada. Some of their programming block parallel each other, such as the ''[[Anime Unleashed]]'' block paralleling G4 Canada's ''[[Anime Current]]'' block, and the ''[[Midnight Spank]]'' block paralleling the ''[[Adult Digital Distraction|ADd]]'' block.

In terms of the Canadian channel's license to maintain a focus on computing, technology, and the internet, it does not ''[[COPS (TV Series)|COPS]]'', ''[[Cheaters]]'', and ''[[American Ninja Warrior]]''.

==G4 hosts==
* [[Kristin Adams]], host of ''Cheat!'', formerly a G4 series now only a segment on ''X-Play''
* [[Candace Bailey]], co-host of ''Attack of the Show!''
* [[Blair Butler]], [[comic book]] correspondent for "Fresh Ink" on ''Attack of the Show!''
* [[Jessica Chobot]], correspondent for ''X-Play'' and ''Attack of the Show!''
* [[Chris Gore]], [[film|movie]] correspondent for "DVDuesday" on ''Attack of the Show!''
* [[Chris Hardwick]], host of ''[[The Soup#Other versions|Web Soup]]'', and [[technology]] correspondent for "Gadget Pr0n" on ''Attack of the Show!''
* [[Grace Helbig]], correspondent for ''Attack of the Show!''
* [[Blair Herter]], correspondent for ''X-Play'' and ''Attack of the Show!''
* [[Matt Iseman]], co-host of ''[[American Ninja Warrior]]''
* [[Kevin Pereira]], co-host of ''Attack of the Show!''
* Casey Schreiner, host of the ''MMO Report'' on ''X-Play'', writer on ''Attack of the Show!''
* Weston Scott, military correspondent of "Lethal Defense" on ''Attack of the Show!''
* [[Adam Sessler]], co-host of ''X-Play'', editor-in-chief of games content
* [[Alex Sim-Wise]], correspondent for ''X-Play'' and ''Attack of the Show!''
* [[Jimmy Smith (fighter)|Jimmy Smith]], co-host of ''American Ninja Warrior''
* [[Sara Underwood]], host of ''[[Sasuke (TV series)|Women of Ninja Warrior]]'', and anchor of "The Feed" on ''Attack of the Show!''
* [[Morgan Webb]], co-host of ''X-Play''

==See also==
{{multicol}}
* [[TechTV]]
* [[G4techTV]]
* [[G4 Canada]]
* [[List of programs broadcast by G4]]
{{col-end}}

==References==
{{Reflist|2}}

==External links==
* {{official|http://www.g4tv.com}}
* [http://www.g4tv.ca/ G4TV Canada]
* [http://www.gcycle.org/ Gcycle (G4's electronic waste recycling campaign)]
* [http://www.g4tv.wikia.com/ G4TV Wikia]
* [http://www.g4rewind.com/ G4 Rewind]

{{NBC Universal}}

{{DEFAULTSORT:G4 (Tv Channel)}}
[[Category:American television networks]]
[[Category:Comcast Corporation]]
[[Category:G4 (television)]]
[[Category:NBC Universal]]
[[Category:NBC Universal networks]]
[[Category:Television channels and stations established in 2002]]
[[Category:English-language television stations in the United States]]
[[Category:Television programs about video games]]
[[Category:X-Play]]
[[Category:Companies based in Los Angeles, California]]

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[[ms:G4 (saluran TV)]]
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[[pt:G4 TV]]
[[fi:G4 (televisiokanava)]]
[[tr:G4 (TV kanalı)]]

Revision as of 17:48, 22 January 2012

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