New 107 Oak FM

The New 107 Oak FM
Broadcast area	West Leicestershire & North Warwickshire
Frequency	107.0 MHz (Loughborough); 107.9 MHz (Hinckley & Nuneaton)
Programming
Format	Adult Hits
Ownership
Owner	ATR Media
Sister stations	The New 96.2 Touch FM
History
First air date	26 March 2008
Last air date	28 July 2016
Links
Website	http://107.oakfm.co.uk/ http://1079.oakfm.co.uk/

The New 107 Oak FM was an Independent Local Radio station broadcasting in West Leicestershire and Nuneaton North Warwickshire, in the English Midlands. It was owned and operated by ATR Media.

History

Launching on Wednesday 26 March 2008, the station was established by the merger of two existing stations which originally launched in the late 1990s: existing Lincs FM Group station Fosseway Radio in Hinckley and the acquisition of Oak 107 FM in Loughborough from the CN Group in October 2007.^{[citation needed]}

Fosseway Radio

Fosseway Radio was the original holder of the Hinckley licence, awarded to the Lincs FM Group by the Radio Authority in early 1998. It launched on the air on 1 November that year.^{[citation needed]}

Oak FM

The original Oak FM launched on 14 February 1999. The station went through a number of rebrands and was eventually acquired by the CN Group in the early 2000s. In 2003 the station supported the "Give The Luffs a Lease" campaign in favour of Loughborough Football Club's attempt to secure a long term lease for the site of its stadium.^{[citation needed]} The Radio Authority ruled that this "was acceptable because the station was satisfied that the vast majority of its listeners would support it and the issue was not made into a political controversy."^{[This quote needs a citation]} This licence became Lincs FM's first-ever acquisition, in the Autumn of 2007.

Ownership history

Lincs FM (2008–2012)

According to a memorandum to Ofcom, both stations had never returned a profit in their first decade on-air. To allow the station to become profitable, both studios were moved to a new site near Coalville generally equidistant between the two towns. Following a temporary co-location at the Hinckley studios, the new studios opened in the Summer of 2008. There were originally separate breakfast shows, with localised specialist programmes on Sunday evening. Outside of this schedule, the two services were identical but retained split advertising, allowing clients the opportunity to buy one, the other, or both transmitters if they wished.^{[citation needed]}

As networking was introduced in 2008 some presenters left, with others introduced from elsewhere in the group. The breakfast shows merged in 2010. The merge resulted in an increase in pre-recorded programming and redundancies. The weekend specialist shows became pre-recorded in late 2011, including the country show which had run on the Hinckley transmitter since 1998.^{[citation needed]}

Quidem

Cuts in 2012-2013 did not produce sufficient savings and the station was purchased by Quidem in 2012, becoming the Lincs FM Group's first disposal. The station added Quidem's Hot AC mix with off-peak programmes being networked from the Group HQ in Kenilworth, Warwickshire. Following this most Lincs FM Group presenters left the station, and new presenters were introduced. The drivetime show became voicetracked.^{[citation needed]}

The station was sold by Quidem to ATR Media in August 2015 ^[1]

Format change and re-brand

On 21 March 2014 a loop of the Queen hit "Bohemian Rhapsody" was played consistently until 10am the following Monday morning, the station having relaunched with a male-orientated rock format. There is no longer any networking taken.^{[citation needed]}

Closure

Oak FM abruptly closed down at 6 pm on Thursday 28 July 2016. The last song was Coolio's C U When U Get There.

References

^ "Quidem Midlands sells two Oak FM stations". 3 August 2015.

External links

[1] "Quidem Midlands sells two Oak FM stations". 3 August 2015.

[1]