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Sermo

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Sermo
Type of site
Social network
HeadquartersCambridge, Massachusetts[1]
URLwww.sermo.com
Users800,000

Sermo (which is named after the Latin word for “conversation”)[2] is a private social media network for physicians.

History

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Sermo was founded by physician Daniel Palestrant in 2005[3] as an adverse effect reporting system, in response to what Palestrant considered failures in the US healthcare system during Merck's 2004 Vioxx (Rofecoxib) recall.[4]

In 2007 Sermo raised $26.7 million and in 2011 it raised an additional $3.5 million.[3] The site developed into a discussion board covering a variety of non-clinical and clinical topics. In 2012, WorldOne, a data-collection company, bought Sermo,[5][6] and "Sermo" was rebranded to "SERMO" in 2014.[7] By 2019, “SERMO” had been changed back to “Sermo.”[8]

Following this, the community expanded from the US into 6 additional English-speaking countries, including Australia, Canada, Ireland, New Zealand, South Africa, and the United Kingdom.[9] In September, 2014 the community was also expanded to Spain and Mexico.[10] Sermo is both a social networking site and medical crowdsourcing entity for physicians to receive aid on the medical problems of their patients from other physicians.[11]

Community

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In 2014, 3,500 patient cases were posted by doctors in the US. These cases were viewed 700,000 times and received 50,000 comments. The average patient case received a response within 1.5 hours and were marked as resolved within 24 hours.[12] The site has about 550,000 members,[13][14] with its membership including physicians from the US, UK, Canada, Australia, South Africa, Ireland, Spain, Mexico and New Zealand.[15] Sermo also conducts opinion polls on topics related to physician issues,[16] which have been cited publications including Forbes Magazine, The Washington Post, The New Orleans Times-Picayune,[17][18][19] and Time Magazine.[20]

Sermo claims to reach physicians in 150 countries.[21][22]

References

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  1. ^ "Doctors' online forum offers tips to Wall Street". The New York Times. May 30, 2007. Retrieved 13 February 2023.
  2. ^ Woo, Robert (26 May 2015). "SERMO: The #1 Social Network for Doctors is Going International". BostInno. Retrieved 9 March 2023.
  3. ^ a b "Sermo, After Raising $40M+, Bought by WorldOne For Undisclosed Sum". Xconomy. 19 July 2012.
  4. ^ Smith, Aaron (17 November 2006). "A MySpace for physicians". CNNMoney.com. Retrieved 9 March 2023.
  5. ^ Kutz, Erin (July 19, 2012). "Sermo, After Raising $40M+, Bought by WorldOne For Undisclosed Sum". Xconomy. Retrieved 18 January 2023.
  6. ^ Bowman, Dan (July 20, 2012). "Sermo acquired by WorldOne". Fierce Healthcare. Retrieved 18 January 2023.
  7. ^ "Big Changes to Come as Sermo and WorldOne Unify".
  8. ^ Ravindranath, Mohana (2 August 2019). "Big week for rural telemedicine". Politico. Retrieved 9 March 2023.
  9. ^ "Major medical crowdsourcing site opens in Canada". Canadian Healthcare Technology. July 16, 2015. Archived from the original on 2015-07-22. Retrieved 18 January 2023.
  10. ^ Staff Writer (October 2015). "SERMO's Social Network for Doctors Expands to Spain, Mexico".
  11. ^ Fred Pennic (22 May 2015). "Physician Save Patient's Life through Medical Crowdsourcing".
  12. ^ "How A Social Network Can Help Dish Out a Diagnosis to Save a Life". Science Times.
  13. ^ "Industry Briefs April 2016 | PM360".
  14. ^ "How Online Medical Crowdsourcing Helped Save a Life". Physician's Weekly. 19 August 2015.
  15. ^ "Major medical crowdsourcing site opens in Canada". Canadian Healthcare Technology. July 16, 2015. Archived from the original on 2015-07-22. Retrieved 18 January 2023.
  16. ^ Charles Bankhead (7 January 2016). "OncoBreak: Fewer Cancer Deaths; End-of-Life Talks; Lighting Up Tumors".
  17. ^ Dan Munro. "New Poll Shows Two-Thirds Of Doctors Reluctant To Share Health Data With Patients". Forbes.
  18. ^ Sarah Kliff (15 June 2012). "Doctors are using electronic records more - but liking them less". Washington Post.
  19. ^ "Measles outbreak: Some doctors won't see patients with anti-vaccine views". NOLA.com.
  20. ^ Alexandra Sifferlin. "Poll: 92% of Doctors Say Measles Outbreak Due to Anti-Vax Parents". TIME.com.
  21. ^ "Health Makers: Peter Kirk, 51, CEO of Sermo". EverydayHealth.com. 2022-10-11. Retrieved 2023-06-11.
  22. ^ "Sermo Barometer Finds Oncologists Globally Want Seven More Minutes With Patients; Can ChatGPT Give Them That Time?". www.businesswire.com. 2023-06-06. Retrieved 2023-06-11.
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