Abacus Data
 | |
| Company type | Private |
|---|---|
| Industry | Public Opinion Research Strategic Communications Advice Human Resources and Organizational Research Market Research Generational research Public affairs Charitable giving and philanthropy Non-profits and associations |
| Founded | July 2010 |
| Founder | David Coletto |
| Headquarters | , |
Key people | David Coletto (CEO) Ihor Korbabicz (President) |
| Website | www.abacusdata.ca |
Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]
The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]
In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.[5][6]
During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]
References
[edit]- ^ Abacus Data Launches Archived January 26, 2012, at the Wayback Machine
- ^ "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
- ^ For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012.
An Abacus Data Internet survey of 1,000 respondents…
- ^ For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.
- ^ Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.
- ^ "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved July 15, 2016.
- ^ "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
- ^ Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's. Archived from the original on August 17, 2021. Retrieved February 12, 2023.
External links
[edit]
- Company website
- Bea Vongdouangchanh (October 4, 2010). "Heard on the Hill: New polling firm to probe decision-makers…" (PDF). The Hill Times. Retrieved March 8, 2012.
- "New pollster Abacus makes a splash". David Akin's On the Hill. December 7, 2010. Archived from the original on December 25, 2011. Retrieved March 8, 2012.
- Sean Copeland (March 2011). "David Coletto CEO of Abacus Data – An Interview with a Market Research Expert". New Market Research. Archived from the original on May 17, 2012. Retrieved March 8, 2012.
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