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Back & Forth (MK, Jonas Blue and Becky Hill song)

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"Back & Forth"
Single by MK, Jonas Blue and Becky Hill
from the album Get to Know and Est. 1989
ReleasedSeptember 7, 2018
Recorded2018
GenreHouse[1]
Length3:16
LabelSony
Songwriter(s)
Producer(s)
MK singles chronology
"17"
(2017)
"Back & Forth"
(2018)
"Body 2 Body"
(2019)
Jonas Blue singles chronology
"I See Love"
(2018)
"Back & Forth"
(2018)
"Roll with Me"
(2018)
Becky Hill singles chronology
"Sunrise in the East"
(2018)
"Back & Forth"
(2018)
"I Could Get Used to This"
(2019)

"Back & Forth" is a song by the American DJ and record producer MK, English DJ and record producer Jonas Blue and English singer Becky Hill. It was released as a digital download on September 7, 2018, via Sony Music.[2] In December 2018, it gained airplay in Mexico across various radio stations devoted to Top 40 music.[citation needed]

Music video

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A music video to accompany the release of "Back & Forth" was first released onto YouTube on 23 October 2018 at a total length of three minutes and twenty-two seconds.[3]

Synopsis

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A man is shown in his kitchen making a sandwich and dancing, when his wife returns home, it is revealed that he is suffering from a mysterious condition that causes him to dance uncontrollably and reproduce the same jittery movements in a loop. His wife drives him to the hospital where a doctor is unable to diagnose him, and his condition causes him to get in trouble both at work and with his family. The doctor prescribes the wife medication which the man refuses (or is unable to) take, and eventually the doctor reveals that the man's condition will soon be fatal. At the man's funeral, as the funeral attendants kiss the man's forehead in respect, the doctor realizes much too late that the condition is contagious through physical touch, and rushes to warn them only to discover he is too late, and that the funeral attendants have also begun dancing, as he himself begins to succumb to the illness.

Commercial performance

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On September 14, 2018, the song entered at number 52 on the UK Singles Chart.[4] The song reached the Top 40 on October 5, 2018, charting at number 37,[5] and reached number 21 the next week.[6] The track climbed to number 17 in its sixth week.[4]

Track listing

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Digital download[2]
No.TitleLength
1."Back & Forth"3:16
2."Back & Forth" (MK dub)6:00
Digital download – remix[7]
No.TitleLength
1."Back & Forth" (Franky Rizardo remix)3:24

Charts

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Chart (2018) Peak
position
Czech Republic (Rádio – Top 100)[8] 31
Ireland (IRMA)[9] 11
Scotland (OCC)[10] 20
UK Singles (OCC)[11] 12
US Hot Dance/Electronic Songs (Billboard)[12] 32

Certifications

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Region Certification Certified units/sales
United Kingdom (BPI)[13] Platinum 600,000

Sales+streaming figures based on certification alone.

Release history

[edit]
Region Date Format Label
United Kingdom September 7, 2018[2] Sony

References

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  1. ^ "MK teams with familiar collaborators for latest house banger 'Back & Forth'". Sport Playlists. September 17, 2018. Retrieved October 23, 2018.
  2. ^ a b c "Back & Forth - Single by MK, Jonas Blue & Becky Hill". Apple Music. Retrieved October 22, 2018.
  3. ^ "MK, Jonas Blue, Becky Hill - Back & Forth (Official Video)". Retrieved October 23, 2018 – via YouTube.
  4. ^ a b "back & forth > full Official Chart History". Official Charts Company. Retrieved October 24, 2018.
  5. ^ "Calvin Harris & Sam Smith deny Marshmello & Bastille their first Number 1". Official Charts Company. October 5, 2018. Retrieved October 24, 2018.
  6. ^ "Dave "speechless" as Funky Friday debuts at Number 1". Official Charts Company. October 12, 2018. Retrieved October 24, 2018.
  7. ^ "Back & Forth (Franky Rizardo Remix) - Single by MK, Jonas Blue & Becky Hill". Apple Music. Retrieved October 23, 2018.
  8. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 51,52. týden 2018 in the date selector. Retrieved January 3, 2019.
  9. ^ "Irish-charts.com – Discography MK". Irish Singles Chart. Retrieved November 3, 2018.
  10. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved October 22, 2018.
  11. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved November 17, 2018.
  12. ^ "MK Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved November 27, 2018.
  13. ^ "British single certifications – MK/Jonas Blue/Becky Hill – Back & Forth". British Phonographic Industry. Retrieved January 4, 2020.