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Booker Software, Inc.
Company typePrivate company
IndustryService Management Platform
Software-as-a-Service
Founded2007
Headquarters
Brooklyn, New York, New York
,
United States
Key people
Josh McCarter
(CEO)
ServicesCloud-based business management
Number of employees
270+
Websitewww.mindbodyonline.com/business/booker

Booker Software, Inc. is a software company headquartered in New York City. Its products are cloud-based management systems for spas and salon stores.

History

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Booker is headquartered in New York City, with offices in Irvine, California,[1] Scottsdale, Arizona,[2] the United Kingdom,[3] and Singapore.[3] Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder.[4] SpaBooker was its initial software product.[4]

In October 2010, SpaBooker spun off to a separate company called GramercyOne.[5] During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses[6] such as hotels,[5] medical practices,[6] dance studios,[7] and repair shops.[8]

In November 2012, GramercyOne changed its name to Booker Software, Inc.[5] As of March 2015, Booker has over 270 employees[9] and is under the leadership of CEO Josh McCarter.[1] In February 2017, Booker expanded its new 10,000-square-foot office at SkySong.[10]

Financials and operations

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Booker has 9,000 business clients in 73 countries.[9] Notable clients include Hilton Hotels,[11] Hard Rock Café,[12] and DryBar.[12]

In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee.[11]

In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. As of August 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform.[5] The company grew from 30 employees to 160+ employees between 2010 and 2012.[5]

On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.[13][14]

In March 2018, Booker was acquired by MINDBODY, another leading cloud based business management software for the wellness service industry, for $150 million.[15]

Products

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Booker software is designed to help service businesses manage their operations and marketing.[5] The platform is cloud-based,[1] allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications.[16] Booker is currently at Version 8.5.[17]

Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise,[18] SpaBooker, and SalonBooker.[11] Features including online booking, employee and room scheduling,[6][19] social media marketing,[6] specials/deal distribution,[5] payment processing,[6] wait list management,[20] and customer database/management.[5]

Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare.[5][6] A Booker account includes access to scheduling and gift certificate applications for Facebook.[21]

Booker software has been compared to OpenTable, an online reservation system used by restaurants.[5][6][11]

Versions

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SpaBooker and SalonBooker are marketed and packaged for independent spas and salons.[6][11]

Partnerships

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Booker partners with Allure magazine's Virtual Store,[22] Lifebooker,[23] SpaFinder,[24]

See also

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References

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  1. ^ a b c McCarter, Josh. "In Superstorm Sandy, GramercyOne Carries on Through the Cloud". Street Fight. Retrieved 18 January 2013.
  2. ^ Ringle, Hayley. "New York-based software company opens SkySong office, hiring 100". Phoenix Business Journal. Retrieved 4 November 2015.
  3. ^ a b "Contact Us". Booker website. Retrieved 1 February 2013.
  4. ^ a b Ruth, João-Pierre S. "GramercyOne, Profitably, and Erply Carve Out Territory in Cloud-Based Management Services; VCs Follow". Xconomy. Retrieved 18 January 2013.
  5. ^ a b c d e f g h i j Teresa, Novellino (November 13, 2012). "Booker Knows when Business is Hot and Not". Upstart Business Journal. Retrieved 18 January 2013.
  6. ^ a b c d e f g h Kanaracus, Chris (November 10, 2010). "Startup Wants to Be OpenTable for Services Firms". PC World. Retrieved 18 January 2013.
  7. ^ Henricks, Mark. "6 Free Cloud-Based Business-Management Tools". OPEN Forum. American Express. Retrieved 18 January 2013.
  8. ^ a b Konrad, Alex (March 3, 2015). "Booker Raises $35 Million To Bring Small Business Scheduling Online". Forbes. Retrieved 3 March 2015.
  9. ^ "www.bizjournals.com/phoenix/news/2017/02/28/nyc-software-company-expands-scottsdale-office.html". www.bizjournals.com. Retrieved 2017-10-18.
  10. ^ a b c d e Oran, Olivia (19 October 2011). "GramercyOne Lands $14.5 Million in Funding". The Street. Retrieved 18 January 2013.
  11. ^ a b "Partner List". Booker Website. Retrieved 18 January 2013.
  12. ^ Roslyn, Darah. "Booker Raises $27.5 Million Led by Bain Capital Ventures." Press release. The Wall Street Journal. April 16, 2013
  13. ^ Rao, Leena. "Operations And Service Management SaaS Booker Raises $27.5 Million From Bain Capital Ventures, Revolution and Others." Tech Crunch. April 16, 2013
  14. ^ "Mindbody to acquire VC-backed Booker Software for about $150 mln - PE Hub". PE Hub. 2018-03-13. Retrieved 2018-07-31.
  15. ^ "2012 Software Guide". SalonToday.com. Retrieved 22 January 2013.
  16. ^ "Announcing Booker Version 8.5". Booker Company Blog. Retrieved 22 January 2013.
  17. ^ "Booker Enterprise". Booker website. Archived from the original on 2013-01-20. Retrieved 22 January 2013.
  18. ^ Ruth, João-Pierre S. "GramercyOne now Booker, Sharpens Strategy and Unveils Deals Service". Xconomy. Retrieved 23 January 2013.
  19. ^ "Gramercy One launches version 8.3 of the Booker Platform". World Leisure Organization. Retrieved 22 January 2013.
  20. ^ "GramercyOne Launches Gift Certificate Facebook App". GramercyOne Website. Archived from the original on 16 February 2013. Retrieved 22 January 2013.
  21. ^ Smith, Steve (June 5, 2009). "Allure Opens Virtual Store". MinOnline. Archived from the original on 2 May 2011. Retrieved 23 January 2013.
  22. ^ "Gramercyone And Lifebooker Launch Industry First Partnership That Connects Real-Time Availability And Discounts On One Platform". Revolution. Archived from the original on 2013-03-12. Retrieved 23 January 2013.
  23. ^ Clancy, Heather. "Cloud application suite helps small companies book more business". ZDNet. Archived from the original on January 26, 2013. Retrieved 1 February 2013.
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