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Brand Breakout

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Brand Breakout: How Emerging Market Brands Will Go Global
AuthorNirmalya Kumar and Jan-Benedict Steenkamp
LanguageEnglish
Subjectbranding
Genrebusiness
PublisherPalgrave Macmillan
Publication date
2013
ISBN978-1137467591

Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2]

See also

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References

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  1. ^ "The emerging brand battle | The Economist". economist.com. Retrieved 2014-10-29.
  2. ^ "Best Business Books 2013: Globalization | Strategy+Business". strategy-business.com. Retrieved 2014-10-29.
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