Chicas Polar
Ly Jonaitis, María De Luz Da Silva, Hannelly Quintero, Grabiela Concepción, Ligia Hernández and Andrea Matties. Campaign 2014.
The name Chicas Polar (lit. 'Polar Girls') refers to the models who have worked as image in the advertising campaign[1] to promote Polar Pilsen beer in Venezuela.
The Empresas Polar campaign was launched for the first time in 2001 and has since then been renewed every year.[2] The billboards alongside the highways in Caracas and other places in the country are very popular,[3] as well as the calendars with pictures shot in landscapes as Choroni Beach or rivers from la Gran Sabana.
The media impact of the Polar Girls has been such that in Latin America and Europe they have been compared to Victoria's Secret Angels. Since the 2006 campaign, new models were called Chicas Pilsen ("Pilsen Girls").[4]
Chicas Polar by Campaign
[edit]The following table shows the models who have been part of the campaigns, alphabetically organized by year and last name. The years where they have been part of the campaign are marked in gray.
References
[edit]- ^ https://www.soloenvenezuela.net/farandula/chicas-polar-antes-y-despues/ Yesterday and today of the models who have been a "Polar Girl" (In Spanish).
- ^ https://empresaspolar.com/sala-de-prensa Polar Pilsen Aged 70 Years (2011, In Spanish)
- ^ Haciendo Espuma Archived 2011-07-10 at the Wayback Machine (Article in Estampas Magazine, from the newspaper "El Universal", June 8, 2003. In Spanish)
- ^ https://empresaspolar.com/sala-de-prensa/polar-pilsen-anuncia-las-6-integrantes-del-team-chicas-polar-2023 Empresas Polar Corporate Web Site (In Spanish)