Crocodile International
 Logotype | |
| Company type | Private limited |
|---|---|
| Industry | Fashion |
| Founded | 1947 in the Colony of Singapore |
| Founder | Tan Hian Tsin |
| Headquarters | 3 Ubi Avenue 3, |
Area served | Worldwide |
| Website | www |
Crocodile International Pte Ltd. or simply Crocodile is a garments company based in Singapore.
History
[edit]Crocodile International was founded in 1947 in British Singapore by Tan Hian Tsin.[1] Tan is an immigrant from Swatow, China whose family has been involved in the garment trade including the manufacturing of knitting machines.[2]
Crocodile would open its first factory in British Hong Kong in 1953. By 2016, the fashion brand has 3,000 outlets in 14 countries.[3]
Brand image
[edit]The crocodile has been chosen to represent Crocodile International's branding for being a "very tough animal" with a long lifespan. This is connected to Tan's vision for the "long life of the company". The logo of Crocodile International features the reptile facing left.[2] The logo was made in 1947 by Tan and is accompanied by his own handwriting.[4]
Dispute with Lacoste
[edit]
The brand has faced various intellectual property rights dispute with French fashion brand Lacoste, which features a right facing crocodile, over similarities of their logo.[2] Legal cases has been filed in China,[4] Myanmar, Japan, and the Philippines.[5][6]
Crocodile International and Lacoste has an existing agreement dated 1983 to have their brands coexist in certain markets.[5]
References
[edit]- ^ "Crocodile sponsors Golf". The Sunday Times. Wijeya Newspapers Ltd. Retrieved 17 September 2024.
- ^ a b c Yin, Chai Hung (10 August 2014). "Made in S'pore...and proud of it". The New Paper. Retrieved 17 September 2024.
- ^ Kim, Jae-heun (4 September 2016). "Crocodile launches 2016 F/W collection show in Seoul". The Korea Times. Retrieved 17 September 2024.
- ^ a b "Crocodile tears or smiles?". China Daily. 8 December 2003. Retrieved 17 September 2024.
- ^ a b Hufana, Chloe Mari (15 September 2024). "SC sides with Crocodile Int'l in Lacoste lawsuit". BusinessWorld. Retrieved 17 September 2024.
- ^ Bautista, Jane (16 September 2024). "Lacoste loses 'battle of crocs'". Philippine Daily Inquirer. Retrieved 17 September 2024.