Draft:Barragán (fashion brand)
Submission declined on 4 November 2023 by Vanderwaalforces (talk).
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|  |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | Mexico City, 2010[1] |
| Founder | Victor Barragán[1] |
| Headquarters | New York City[1] |
| Website | barragannnn.com |
Barragán is a Mexican-American ready-to-wear fashion label founded in Mexico City in 2010 by designer Victor Barragán.[1] The brand moved to New York City in 2015.[2]
History
[edit]Victor Barragán did not study fashion design, the brand began when he left his career in industrial design.[2] Prior to this, he engaged in fashion by designing shirts for friends in high school, and through Tumblr and Instagram.[1] When creating silk-screened t-shirts for friends, he operated under the alias YtinifninfinitY, which he has referred to as the inception of his brand.[3][4] In high school he studied architecture.[3]
The brand is known for the incorporation of slight alterations made to form lines and silhouettes as well as gender neutral clothing.[2] In 2019 Barragán was nominated for the CFDA/Vogue Fashion Fund Award.[1] Anna Wintour visited him personally to advise on his application.[3]
Barragán has cited OnlyFans, Mexican food, Mesoamerican pyramids, the Brooklyn rave scene, and American pop culture as some of the varying influences on the brand.[5][6] Media consumption and image dissemination is a crucial part of the Barragán's design practice. Photography and internet marketing are considered part of the broader process.[5] His references often motion towards the perception and reception of a concept – in a 2023 interview with Mel Ottenberg for Interview Magazine he said: "I always talk about Mexico, but I’m making fun of, like, 'I’m from Mexico,' at the same time. At the end of the day, you have a little of everything. I think that’s the way so many people can relate to what I’m talking about. It’s not like, 'Oh, this is just for Mexicans because he’s Mexican.'"[6] His Spring/Summer 2023 New York Fashion Week ready-to-wear collection featured an entirely white-passing cast, a reaction to the fashion industry's efforts to increase diversity and the baggage that goes along with this change.[7]
References
[edit]- ^ a b c d e f López, Tori (10 October 2022). "Designer Victor Barragán Knows No Bounds".
- ^ a b c "VICTOR BARRAGÁN BLURRY LINE BETWEEN FASHION AND ART". July 14, 2017.
- ^ a b c Michael Bullock (2021). "Victor Barragán".
- ^ Justin Moran (20 September 2022). "Barragán Captures America's Information Overload".
- ^ a b "BARRAGÁN EXPLORING CULTURAL HUMILITY". January 4, 2021.
- ^ a b Mel Ottenberg (February 13, 2023). "Designer Victor Barragán on Catholicism, Cock-Blocking, and Cancel Culture".
- ^ Ernesto Macias (September 13, 2022). "Barragán Brought Meth Tees, Fake Lips, and White Chicks to SS23".
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