Draft:Bj88

Submission declined on 15 September 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 51 days ago. Last edited by Citation bot 3 seconds ago. Reviewer: Inform author.

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Overview

BJ88 is an online sports betting platform and sportsbook brand, registered and licensed under Gaming Curacao. It primarily targets markets across Asia and has gained recognition for its focus on privacy, security, and innovative gaming experiences. The brand is known for providing sports betting services, including cricket, football, and kabaddi, along with an expanding range of global sports.

Sponsorship Deal with AFC Bournemouth

In 2024, BJ88 made headlines by signing a major sponsorship deal with AFC Bournemouth^[1], a football club competing in the English Premier League. The agreement, valued at $8 million USD^[2], is considered one of the largest sponsorship deals in the club’s history. As part of the deal, BJ88's logo is prominently displayed on the team’s kits^[3] and throughout the club's home stadium, Vitality Stadium .

The sponsorship deal has been significant for both BJ88 and AFC Bournemouth. BJ88 sees the partnership as a way to enhance its global brand visibility, particularly in the Premier League, one of the most-watched football leagues in the world .

Controversies

The partnership between BJ88 and AFC Bournemouth^[4]^[5] has not been without controversy. Several media outlets have reported concerns linking BJ88 to gambling activities beyond traditional sports betting^[6]. In particular, there have been claims that the company offers bets on cockfighting, which has drawn criticism from some fan groups and animal rights organizations . BJ88 has denied any involvement in illegal betting activities^[7], clarifying that they are committed to ethical standards within the global sports gaming industry .

Global Reach

Beyond its activities in sports betting, BJ88 has made efforts to expand its brand globally. The company's website is accessible in multiple languages and caters to bettors across Asia and other parts of the world. BJ88 focuses on providing users with secure and private betting environments, offering attractive bonuses and a wide range of betting options, from traditional sports to e-sports .

The partnership with AFC Bournemouth has been viewed as a key move in BJ88’s strategy to elevate its profile in the European market and leverage the global appeal of Premier League football to drive user engagement .

External Links

bjsports

References

^ Newswire, P. R. "BJ88 SIGN A LUCRATIVE 8 MILLION USD SPONSORSHIP PARTNER DEAL WITH AFC BOURNEMOUTH - Thailand Business News". www.thailand-business-news.com. Retrieved 2024-09-15.
^ "BJ88 SIGN A LUCRATIVE 8 MILLION USD SPONSORSHIP PARTNER DEAL WITH AFC BOURNEMOUTH". Philippine Times. Retrieved 2024-09-15.
^ "bj88 nets record sponsorship with AFC Bournemouth". SBC.
^ "BJ88 SIGN A LUCRATIVE 8 MILLION USD SPONSORSHIP PARTNER DEAL WITH AFC BOURNEMOUTH". www.bastillepost.com. 2024-08-26. Retrieved 2024-09-15.
^ "Johnson Controls signs five-year £70 million deal". Structural Survey. 19 (4). 2001-10-01. doi:10.1108/ss.2001.11019dab.005. ISSN 0263-080X.
^ "Cherries fans reveal anger over new shirt sponsor". Bournemouth Echo. 2024-08-19. Retrieved 2024-09-15.
^ "Bournemouth sign sponsorship deal with firm that to offer bets on COCK-FIGHTING| All Football". AllfootballOfficial. Retrieved 2024-09-15.

[1] Newswire, P. R. "BJ88 SIGN A LUCRATIVE 8 MILLION USD SPONSORSHIP PARTNER DEAL WITH AFC BOURNEMOUTH - Thailand Business News". www.thailand-business-news.com. Retrieved 2024-09-15.

[2] "BJ88 SIGN A LUCRATIVE 8 MILLION USD SPONSORSHIP PARTNER DEAL WITH AFC BOURNEMOUTH". Philippine Times. Retrieved 2024-09-15.

[3] "bj88 nets record sponsorship with AFC Bournemouth". SBC.

[4] "BJ88 SIGN A LUCRATIVE 8 MILLION USD SPONSORSHIP PARTNER DEAL WITH AFC BOURNEMOUTH". www.bastillepost.com. 2024-08-26. Retrieved 2024-09-15.

[5] "Johnson Controls signs five-year £70 million deal". Structural Survey. 19 (4). 2001-10-01. doi:10.1108/ss.2001.11019dab.005. ISSN 0263-080X.

[6] "Cherries fans reveal anger over new shirt sponsor". Bournemouth Echo. 2024-08-19. Retrieved 2024-09-15.

[7] "Bournemouth sign sponsorship deal with firm that to offer bets on COCK-FIGHTING| All Football". AllfootballOfficial. Retrieved 2024-09-15.

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