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Draft:Gamezop

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Gamezop
Industry
  • Digital Publishing
  • Gaming
  • Online Advertising
Founded27 July, 2015
Founder
  • Yashash Agarwal
  • Gaurav Agarwal
HeadquartersGurugram,
India
Brands
  • Quizzop, Astrozop, Criczop
Number of employees
75-150
ParentAdvergame Technologies Private Limited
SubsidiariesZop Technologies W.L.L (Bahrain)
Websitegamezop.com

Gamezop is a plug-and-play gaming platform that allows apps and websites to integrate casual games directly into their platforms without requiring users to download individual apps for each game.[1] Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in Gurugram, India. Gamezop has expanded its offerings to include Quizzop, a quiz platform; Astrozop, which provides astrology content; and Criczop, a cricket-focused content platform.[2][3]

The company operates on a B2B2C distribution model, partnering with apps and websites to distribute Gamezop, Quizzop, and their other products. App / web developers are offered a 50% share of advertising revenue generated from the users that they send to Gamezop's products.[4]

As of 2023, Gamezop’s products are integrated with over 8,000 apps and websites across 70 different countries. Notable partners include Amazon, Samsung, Tata Play, Times Internet, and AccuWeather. The platform is designed to enhance user engagement and provides opportunities for advertising revenue generation.

History

[edit]

Gamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal. The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming. Gamezop solves this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.[5]

In developing Gamezop, the company adopted HTML5 technology to ensure games could be played seamlessly across different devices and platforms. Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.

Since its founding, Gamezop has grown into a multi-platform service, expanding to include Quizzop, Astrozop, and Criczop catering to diverse content needs beyond gaming.[6]

Products

[edit]

Gamezop has expanded its range of services with additional platforms. The core platform offer 250+ wide range of HTML5 casual games across various categories, including action, puzzle, sports, and arcade, among others. [7] Gamezop's platform is integrated into various apps and websites, offering their users access to a wide range of online games. The platform is designed for compatibility across devices and aims to be easily integrated into existing ecosystems.

Quizzop is an online quiz platform featuring quizzes across multiple categories, including general knowledge, entertainment, sports, and science. The platform also actively maintains a blog where users can explore content related to pop culture and other events of global significance.[8][9]

Astrozop: offers astrology services including horoscopes, love compatibility, fortune-cookie readings, and tarot readings. Like Gamezop and Quizzop, Astrozop is also offered as a plug-and-play integration to apps and websites.[10]​

Criczop: Launched in 2023, this platform delivers live cricket scores, matches, commentary, latest news & trending content related to cricket.[11]

Through its products, Gamezop claims to help apps and websites drive additional user-engagement, as well as unlock a new revenue stream via their advertising-revenue sharing program.

Partnerships

[edit]

Gamezop has partnered with over 8,000 apps and websites across 70 different countries. Some notable partners include Amazon, Samsung, Snapdeal, Paytm, Tata Play, Microsoft Start, and AccuWeather . Through these partnerships, Gamezop has helped its partners increase user engagement while monetizing traffic via in-game advertisements.[12][13][14][15]

In 2020, the India Today Group partnered with Gamezop to offer over 250 hyper-casual games on its platforms, providing users with an interactive gaming experience directly within the India Today and AajTak apps and websites.[16]

In 2020, Snapdeal partnered with Gamezop to integrate popular casual games like Savage Revenge and Tower Twist into its platform, aiming to enhance user engagement and offer rewards such as discount codes for in-game achievements.[17]

In 2021, Royal Challengers Bangalore partnered with Gamezop to introduce instant gaming on their mobile app, offering fans access to over 250 games as part of their digital community engagement efforts.[18]

In 2021, InterMiles partnered with Gamezop to integrate popular HTML5 games like Tower Twist and CyberFusion into its rewards app, offering users additional opportunities to earn rewards and enhance in-app engagement.[19]

In 2021, Adsolut Media partnered with Gamezop to provide publishers managed by Adsolut with an additional inventory of nearly 1 billion ad impressions per month, improving ad yields and delivering more relevant promotions from premium advertisers.[20]

In 2021, Streamlyn entered into a strategic alliance with Gamezop, allowing brands to access ad inventory across both platforms and providing publishers managed by Streamlyn with additional demand sources and improved monetization opportunities.[21]

In 2022, Tata Play partnered with Gamezop to integrate casual gaming into its OTT platform, Tata Play Binge, allowing users to access games without additional downloads.[22][23]

In 2022, Gamezop partnered with Microsoft Start to provide a variety of casual games through Microsoft's web-based platform, contributing to over four billion minutes of gameplay in the platform’s first year.[24]

In 2023, Gamezop partnered with Taboola to improve ad monetization and engagement across its platforms, including Quizzop, for its 45 million monthly active users.[25][26]

In 2024, Gamezop was nominated by Google to be a Google Certified Publishing Partner (GCPP). As a GCPP, Gamezop extends and resells Google Ad Manager, and Google Ad Exchange services to app and web developers.[27]

Growth and Expansion

[edit]

Gamezop was established in 2015, marking the inception of its journey in the mobile gaming industry.[28] The company turned profitable in 2017, a significant milestone in its early years. In 2016, Gamezop raised $350K in seed funding led by Kwan, with participation from Powerhouse Ventures, Tracxn Labs, AECAL, and from notable angels such as Anand Chandrasekaran, redBus co-founder Phanindra Sama, and Bollywood actor Rana Daggubati.[29]

In 2020, Gamezop raised ₹32 crores in a Series A funding round led by BITKRAFT Ventures, further accelerating its growth and expansion.[30] By then, Gamezop was integrated within 2,800 products, reaching over 25 million monthly users. Of the nearly 400 million Indians who played mobile games that year, 272 million also engaged with Gamezop owing to their innovative model that embeds games in partner apps rather than taking a B2C distribution approach.[31][32] The company reported an annual revenue run rate of ₹21 crore (approximately $2.8 million) in 2020, reflecting a 165% year-on-year growth.[33]

In 2021, Gamezop reported driving over 650 million minutes of engagement on MX Player through its integrated gaming section, featuring popular titles like Escape Run and Tower Twist as part of a collaboration to enhance user interaction on the OTT platform.[34][35]

In 2022, Gamezop reached over 40 million monthly active users.[36] In 2023, Gamezop expanded into new content verticals, including Quizzop, Newszop, Astrozop, and Criczop, to further diversify offerings for its partners and to increase user engagement via cross-promotion within its products.[37]

By 2023, Gamezop had partnered with over 8,000 apps, including major platforms like Samsung and Times of India, driving up to 40% higher user engagement on these apps.[38][39]

In 2024, Gamezop expanded footprint internationally, setting up offices in Bahrain to grow its partner-based distribution model​ in the MENA region.[40]

Technology

[edit]

Gamezop’s platform is built on HTML5 technology, allowing it to deliver cross-platform compatible games that work across various devices.[41] This technology ensures smooth gameplay, even in areas with low bandwidth. Additionally, the company leverages AWS for scaling its cloud infrastructure to meet user demands. Gamezop works with various programmatic ad networks to sell its inventory across multiple regions and various ad formats.

The company has also developed a Javascript SDK that allows HTML5 game developers to integrate their games with Gamezop to grow their distribution on the Gamezop partner network, while maintaining app performance and compatibility across devices.

Funding

[edit]

In 2015, Gamezop raised $350,000 (₹2.3 crore) in seed funding led by Kwan, with participation from Powerhouse Ventures, TracxnLabs, AECAL, and notable angel investors including Anand Chandrasekaran, Rana Daggubati, Phanindra Sama of redBus, and Vinay Menon of JP Morgan.[42][43][44][45]

In 2020, Gamezop raised ₹32 crore in a Series A funding round led by BITKRAFT Ventures, with participation from Velo Partners, and FJ Labs. The investment aimed to support the growth of Gamezop's product offerings and expand its presence in international markets.[46][47][48][49][50][51][52]

Awards and Recognition

[edit]

2023: Featured in Fortune India 40 Under 40.[53]

2021: Listed in Forbes Asia 100 to Watch.[54]

2016: Included in Forbes Asia 30 Under 30.[55][56]

Future Plans

[edit]

Gamezop aims to expand aggressively within the MENA region, Southeast Asia, and Latin America, leveraging its partner-based distribution model to drive international growth.[57][58]

Leveraging its advertising-based revenue model, Gamezop offers revenue-sharing incentives to partners that send users to Gamezop, Quizzop, Astrozop, and Criczop.[59] Additionally, Gamezop is focusing on advertiser-partnerships in e-commerce, entertainment, and FMCG sectors to drive revenue and distribution growth.[60]

References

[edit]
  1. ^ "Startup To Scaleup | Spotlight on Gamezop, a plug-and-play gaming platform for app integration". Editorji. Retrieved 2024-09-06.
  2. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop".
  3. ^ Rathi, Vijeet (2023-09-02). "Exclusive Interview: Yashash Agarwal – CEO and Co-founder of Gamezop". G2G News. Retrieved 2024-09-06.
  4. ^ Rathi, Vijeet (2023-09-02). "Exclusive Interview: Yashash Agarwal – CEO and Co-founder of Gamezop". G2G News. Retrieved 2024-09-18.
  5. ^ Bureau, P. C. Q. "In Conversation With Gaurav Agarwal, Co-founder, Gamezop". www.pcquest.com. Retrieved 2024-09-04. {{cite web}}: |last= has generic name (help)
  6. ^ Samosa, Local. "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop". www.localsamosa.com. Retrieved 2024-09-10.
  7. ^ Correspondent, D. C. (2019-11-30). "Gaming company Gamezop backs on tech to stay ahead". www.deccanchronicle.com. Retrieved 2024-09-16. {{cite web}}: |last= has generic name (help)
  8. ^ Srivastava, Shrey (2024-03-18). "Centre's strategies driving growth of India's gaming sector: Gamezop CEO". www.bizzbuzz.news. Retrieved 2024-09-06.
  9. ^ Pushkarna, Akshit (2022-12-18). "Casual gaming opens up a far greater opportunity for advertising than hardcore gaming: Gaurav Agarwal, Gamezop". afaqs!. Retrieved 2024-09-09.
  10. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop".
  11. ^ "Indian gaming platform Gamezop launches cricket portal Criczop -". www.animationxpress.com. Retrieved 2024-09-04.
  12. ^ "Tata Play adds gaming to OTT, DTH services with Gamezop".
  13. ^ bureau, afaqs! news (2022-11-23). "Gamezop partners with Taboola to boost ad revenue and engagement for 45 million users". afaqs!. Retrieved 2024-09-04. {{cite web}}: |last= has generic name (help)
  14. ^ "Gamezop drives more than 650 mn minutes of engagement on MX Player with games".
  15. ^ "InterMiles partners with Gamezop to reward members for playing games on the InterMiles superapp -". www.animationxpress.com. Retrieved 2024-09-04.
  16. ^ "India Today teams up with Gamezop to bring top games for users". India Today. 2020-05-11. Retrieved 2024-09-06.
  17. ^ "Snapdeal partners with Gamezop to add gaming options on its platform".
  18. ^ "Gamezop partner with Royal Challengers Bangalore".
  19. ^ "InterMiles Partners With Gamezop". BW Disrupt. Retrieved 2024-09-06.
  20. ^ Bureau, BestMediaInfo. "Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers". bestmediainfo.com. Retrieved 2024-09-06. {{cite web}}: |last= has generic name (help)
  21. ^ "Streamlyn Entered Into A Strategic Alliance With Gamezop". BW Disrupt. Retrieved 2024-09-06.
  22. ^ www.ETBrandEquity.com. "Tata Play partners Gamezop to introduce gaming on OTT platform Binge - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-09-06.
  23. ^ MI, Team (2022-09-30). "Tata Play Binge partners with Gamezop to introduce gaming for its users". Media Infoline. Retrieved 2024-09-16.
  24. ^ Chen, Kun (2023-07-20). "Celebrate the 1-Year Anniversary of Games from Microsoft Start". Microsoft Start Blog. Retrieved 2024-09-06.
  25. ^ bureau, afaqs! news (2022-11-23). "Gamezop partners with Taboola to boost ad revenue and engagement for 45 million users". afaqs!. Retrieved 2024-09-06. {{cite web}}: |last= has generic name (help)
  26. ^ "Gamezop partners with Taboola to improve ad monetisation and engagement". Financialexpress. 2022-11-23. Retrieved 2024-09-10.
  27. ^ "Find a Publishing Partner". www.google.com. Retrieved 2024-09-18.
  28. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-09-10.
  29. ^ Singh, Vishal (2016-02-17). "Gaming Platform Gamezop Raises Seed Funding From Kwan And Others". Inc42 Media. Retrieved 2024-09-10.
  30. ^ "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2024-09-10.
  31. ^ "Wherrelz : In just four years gaming startup Gamezop acquired 25M users grew its revenue to Rs 21 Cr ARR : curated startup news". wherrelz.com. Retrieved 2024-09-06.
  32. ^ Partleton, Kayleigh (2020-09-01). "Gamezop secures $4.3 million in Series A funding". www.pocketgamer.biz. Retrieved 2024-09-06.
  33. ^ "Wherrelz : In just four years gaming startup Gamezop acquired 25M users grew its revenue to Rs 21 Cr ARR : curated startup news". wherrelz.com. Retrieved 2024-09-06.
  34. ^ "Gamezop drives more than 650 mn minutes of engagement on MX Player with games".
  35. ^ "Gamezop drives more than 650 Mn minutes of engagement on MX Player with games". 2021-11-16. Retrieved 2024-09-16.
  36. ^ "How this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels".
  37. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop". Financialexpress. 2023-12-19. Retrieved 2024-09-04.
  38. ^ "Here's how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels | Business Insider India". Business Insider. Retrieved 2024-09-06.
  39. ^ ""Gamezop Raises $4.3 Million Series A Led by BITKRAFT Ventures" - Games Press". www.gamespress.com. Retrieved 2024-09-06.
  40. ^ Partleton, Kayleigh (2020-09-01). "Gamezop secures $4.3 million in Series A funding". www.pocketgamer.biz. Retrieved 2024-09-06.
  41. ^ "HTML5 game development is thriving in India". The Times of India. 2022-03-31. ISSN 0971-8257. Retrieved 2024-09-09.
  42. ^ "Smartphone gaming app Gamezop raises Rs 2.3 crore".
  43. ^ www.ETTelecom.com. "Gamezop raises 2.4 Cr in seed funding - ET Telecom". ETTelecom.com. Retrieved 2024-09-06.
  44. ^ "Gamezop raises $350,000 in seed round".
  45. ^ "20-year-old's smartphone gaming platform Gamezop secures US$350K". Yahoo News. 2016-02-17. Retrieved 2024-09-10.
  46. ^ "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2024-09-06.
  47. ^ "Indian gaming startup Gamezop raises ₹32 crore from US investors Bitkraft".
  48. ^ "Gamezop collects Series A cheques from Bitkraft Ventures, others". VCCircle. Retrieved 2024-09-06.
  49. ^ www.ETTelecom.com. "Gamezop raises 2.4 Cr in seed funding - ET Telecom". ETTelecom.com. Retrieved 2024-09-06.
  50. ^ "Gaming startups Gamezop, Fanspole score fresh capital". Techcircle. 2020-08-27. Retrieved 2024-09-06.
  51. ^ Partleton, Kayleigh (2020-09-01). "Gamezop secures $4.3 million in Series A funding". www.pocketgamer.biz. Retrieved 2024-09-06.
  52. ^ Sergeevih, Vladimir (2020-08-28). "Gamezop Has Raised $4.3m In Series A Round Led By BITKRAFT Ventures". InvestGame.net. Retrieved 2024-09-06.
  53. ^ "Fortune India 40 Under 40 - Yashash Agarwal and Gaurav Agarwal". Fortune India.
  54. ^ "Forbes Asia 100 to Watch".
  55. ^ "Forbes Asia 30 Under 30".
  56. ^ Network, Knn India-Knowledge & News. "Gamezop co-founder is a 20-year old entrepreneur, youngest Indian on Forbes Asia 30 under 30". knnindia.co.in. Retrieved 2024-09-10.
  57. ^ Partleton, Kayleigh (2020-09-01). "Gamezop secures $4.3 million in Series A funding". www.pocketgamer.biz. Retrieved 2024-09-06.
  58. ^ ""Gamezop Raises $4.3 Million Series A Led by BITKRAFT Ventures" - Games Press". www.gamespress.com. Retrieved 2024-09-06.
  59. ^ Srivastava, Shrey (2024-03-18). "Centre's strategies driving growth of India's gaming sector: Gamezop CEO". www.bizzbuzz.news. Retrieved 2024-09-06.
  60. ^ "Gamezop's Gaurav Agarwal divulges its plans for expansion and revenue". Financialexpress. 2023-02-10. Retrieved 2024-09-04.
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Official Website

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