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Jared Flood
[edit]Born: July 9, 1982, Tacoma, Washington
Nationality: American
Known for: Knitwear design
Jared Flood (born July 9, 1982, in Tacoma, Washington) is an American knitwear designer, photographer, and the founder and creative director of the knitwear design house and yarn manufacturer Brooklyn Tweed.
Early Life
[edit]Flood was born in 1982 in Tacoma, Washington, the third son of Jeff and Gail Flood. His mother, herself a knitter, quilter, and sewist, taught him to knit in childhood, but he did not embrace the craft until his college years at the University of Puget Sound.
In 2005, Flood moved to Brooklyn, New York to attend the Master of Fine Arts program at the New York Academy of Art, with a focus on photography, painting, and drawing. He began knitting as a creative outlet, starting his blog “Brooklyn Tweed” in October 2005 to share projects and patterns and to document his experience with various yarns and fibers.
Initially a personal project, the blog gained a following in the knitting community for Flood’s modern take on classic knitting techniques and his “accomplished”[1] photography, making Flood “kind of a celebrity on Ravelry”[2] and a “darling of the handknit scene”.[3]
Career
[edit]In 2007, Interweave Knits published two of Flood’s knitwear patterns, with the second, the Seattle Public Library inspired Koolhaas, becoming one of “the top 5 most-knitted Interweave patterns of all time.”[4]
A design by Flood appeared on the cover of Vogue Knitting’s Fall 2008 issue to “smashing success”. In a second pattern feature the same year, Leslie Petrowski described “the mastermind behind the avidly read blog” as “one of the rising stars in the knitting firmament”.[5]
In 2009 Flood released his first knitwear design collection, Made in Brooklyn, in collaboration with Classic Elite Yarns.[6][7]
After completing his master’s degree in 2009, Flood turned his attention to developing his own brand of yarns, with the goal of bringing awareness to the rapidly diminishing American textile industry.
In 2010, Flood launched Brooklyn Tweed as a yarn company, focused on the domestic manufacturing of breed-specific wool yarns sourced from American sheep breeds. In addition to yarn, Brooklyn Tweed also publishes knitting patterns designed by Flood and other knitwear designers.[8]
Flood’s emphasis on American-made wool and sustainable production practices has sparked renewed interest in domestically produced fibers, promoting the resurgence of local textile industries and helping to create a niche market for high-quality, eco-conscious yarn products.[9][10]
Design Aesthetic and Influence
[edit]Combining a modern aesthetic with classic knitwear traditions, Flood’s “eye for solid, wearable designs has made him one of today’s most-recognized knitwear designers”[11], with his distinct style of “All-American knits with non-traditional construction”[12] popular among both beginner and advanced knitters
Flood’s background in photography has played a key role in shaping his brand’s visual identity. Vogue Knitting's Leslie Petrowski writes that Flood's “lush photography distinguished Brooklyn Tweed from the masses. Flood didn't simply document his FOs; he created lovely still lifes, mood pieces starring exquisite knits.”[5]
Flood’s holistic approach to design and presentation has helped shape new aesthetic standards in the knitwear world. Knitwear designer and Amirisu publisher Meri Tanaka writes, “Before Brooklyn Tweed, knitting and photography were two completely different expressions of creativity.” [13]
Publications
[edit]Flood’s design work, writing, and photography has been featured in various knitting and lifestyle magazines including Country Living, Good Housekeeping, Interweave Knits, New York Magazine, NY Living, Vogue Knitting, and Yarn Market News magazines, Bloomberg Businessweek, Financial Times, The Wall Street Journal, and in multiple knitwear design and other craft books.[14][15]
Flood’s most recent book, Brooklyn Tweed's Knit & Crochet Blankets: Projects to Stitch for Home and Away, was published by Abrams Books in September 2024.[16]
External Links
[edit]References
[edit]- ^ Petrovski, Leslie (August 2009) “Flood of Inspiration”. Yarn Market News. Soho Publishing.
- ^ "Web Site for Knitting Nuts Has New York Needlers in Stitches | The New York Observer". The New York Observer. 2009-02-07. Archived from the original on 2009-02-07. Retrieved 2024-09-27.
- ^ Bradley, Debora (June 2009) “Inspirational Pioneers”. The Knitter, Issue 8. Our Media.
- ^ Bogert, Butler, DeBerard, Elson (July 2018) “100 Knits: Interweave's Ultimate Pattern Collection”. F+W Media, Inc.
- ^ a b Petrovski, Leslie (December 2008) “All You Need is Glove.” Vogue Knitting, 2008/09 Winter. Soho Publishing.
- ^ Matheson, Michele (October 2009) “Master knitter: Jared Flood”. Knitting, Winter 2009. GMC Publications.
- ^ Flood, Jared (2009) Classic Elite #9108, Made in Brooklyn. Classic Elite Yarns.
- ^ Parkes, Clara (April 2012) “The Booklet”. Interweave Knits, Summer 2012. Golden Peak Media.
- ^ Staff writer (August 2012) “Shorn in the U.S.A.”. Interweave Knits, Fall 2012. Golden Peak Media.
- ^ Hadden, Lauren (May 2021) “The Knit Crowd”. Financial Times. FT Group.
- ^ Miss T (August 2011) “Interview: Jared Flood”. Knitcircus Magazine, Issue 15. Knitcircus.
- ^ Woodland, Rosee (April 2016) “Knitting Superstars”. Knit Today, No, 123. Seymour Distribution Ltd.
- ^ Tanaka, Meri (February 2014) “Yarn We Adore: Brooklyn Tweed”. Amirisu, Issue 4. Amirisu Co.
- ^ Lieber, Nick (May 2020) “How an Online Yarn Seller Kept Dozens of Businesses Alive”. Bloomberg Businessweek. Bloomberg L.P.
- ^ Weiss, Jennifer (August 2014) “Crafty Men Unwind With Knitting”. The Wall Street Journal. Dow Jones & Company.
- ^ Flood, Jared (2024) Brooklyn Tweed's Knit & Crochet Blankets: Projects to Stitch for Home and Away. Abrams.