Draft:OUTsurance Ireland
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| Submission declined on 25 July 2024 by Bonadea (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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This draft has been resubmitted and is currently awaiting re-review. |  |
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| Industry | Insurance & Financial services |
|---|---|
| Headquarters | Dublin, Ireland |
Area served | |
Key people | Peter Broome CEO |
| Products | Insurance |
| Parent | OUTsurance Group Limited |
| Website | www |
OUTsurance DAC Ireland is a subsidiary of OUTsurance Holdings, an international insurance company with a presence in South Africa and Australia. The Irish subsidiary, based in Dublin, provides insurance products, including car and home insurance.[1] OUTsurance Ireland was established in early 2024, marking the OUTsurance Group's expansion into the Irish market.[2] It is headquartered in Cherrywood Business Park, Dublin,[3] and is regulated by the Central Bank of Ireland.
History
[edit]OUTsurance DAC Ireland was established in 2024 as part of OUTsurance Holdings Limited's strategy to expand its services beyond Africa.[4] OUTsurance, founded in 1998 in South Africa, is known for its unique approach to insurance, offering cash rewards for remaining claim-free, which has been well-received in various markets. The Irish subsidiary was created to bring this innovative approach to the Irish market[5] becoming the first new insurer in the Irish market in over a decade.[6]
Services
[edit]OUTsurance DAC Ireland provides a range of insurance products,[7] including:
- Car Insurance: Offering comprehensive, third-party fire and theft, and third-party only coverage.
- Home Insurance: Covering buildings and contents insurance, with additional options for accidental damage and personal possessions.
Market Position
[edit]Since its inception, OUTsurance DAC Ireland has aimed to drive competition in the insurance sector by challenging accepted market norms[8] with a unique product offering, providing competitive pricing and adopting a customer-first approach.
In June 2024 the company launched its first marketing campaign, 'Insurance Therapy' which revolves around the understanding of consumers' one-sided relationship with insurance and a perceived lack of fairness. The ads bring this to life in a humorous way through the lens of a couple at a counselling session in order to prompt consumers to consider switching their insurance to a better alternative.[9]
In August 2024 the it was announced that they had signed a long terms agreement with Newstalk and Off the Ball as the sponsor of all sports news bulletins, broadcast on Newstalk.[10]
Corporate Governance
[edit]OUTsurance DAC Ireland operates under the regulations of the Central Bank of Ireland[11] and adheres to strict governance and compliance standards. The company is committed to maintaining high ethical standards and ensuring transparency in all its operations.
References
[edit]- ^ Goodbody, Will (May 13, 2024). "OUTsurance joins Irish insurance market" – via www.rte.ie.
{{cite journal}}: Cite journal requires|journal=(help) - ^ "Who we are". group.outsurance.co.za.
- ^ "OUTsurance Ireland is rated "Excellent" with 4.8 / 5 on Trustpilot". Trustpilot. September 17, 2024.
- ^ "Minister Carroll MacNeill welcomes OUTsurance to Ireland". www.gov.ie. January 5, 2024.
- ^ "South African insurer OUTsurance granted licence to enter Irish market". The Irish Times.
- ^ "OUTsurance become first new insurance group in Ireland in over a decade". May 13, 2024.
- ^ https://www.irishtimes.com/business/2024/04/22/business-today-new-insurer-enters-irish-market-with-motor-and-home-insurance-products/
- ^ "OUTsurance To Invest €160 Million & Create 300 Jobs With Launch Of Car & Home Insurance Offer In Ireland". www.idaireland.com.
- ^ "OUTsurance Launches First Irish Cross Platform Campaign | AdWorld.ie". June 21, 2024.
- ^ Kisbey-Green, Stephen. "Off The Ball announces new sponsorship with OUTsurance". OffTheBall.
- ^ "OUTsurance granted license to operate in Ireland". www.atlas-mag.net.