Draft:YA Graphix

Submission declined on 18 September 2024 by SafariScribe (talk).

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Declined by SafariScribe 7 hours ago. Last edited by SafariScribe 7 hours ago. Reviewer: Inform author.

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YA Graphix is a Global Neuromarketing Agency. ^[1] It was founded in 2023 by Yara Abaza. Headquartered in Orlando, Florida, the team at YA Graphix consists of neuromarketers, neuroscientists, researchers, and psychologists.

YA Graphix utilizes non-invasive neuroscience technologies to collect consumer data, conduct research, and develop neuromarketing strategies for large businesses and corporations. They gather control groups of targeted consumers for the brands they work with and use Electroencephalograms (EEGs), Eye Tracking, and Implicit Association Tests (IATs), to decode consumer behavior.

The neuroscientists at YA Graphix use EEGs to monitor the electrical activity of the consumer control groups when they are presented with advertisements made by neuromarketers. This enables neuroscientists to look closely at the emotions elicited by consumers when viewing visual stimuli. They use Eye Tracking to understand how consumers view websites and applications, marketing collateral, and advertisements. Additionally, they implement IATs to uncover the subconscious reasoning of the consumer control groups.

References

^ "YA Graphix | Global Neuromarketing Agency". YA Graphix. Retrieved 2024-09-18.

[1] "YA Graphix | Global Neuromarketing Agency". YA Graphix. Retrieved 2024-09-18.

[1]