Fred & Farid Group
 | |
| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | January 9, 2007 |
| Headquarters | Los Angeles, United States |
Number of locations | 4: Los Angeles, New York City, Shanghai, Paris |
Area served | Global |
Key people | Frédéric Raillard, Farid Mokart |
Number of employees | 150 |
| Website | www |
FF Agency
[edit]FF is an independent international boutique network (Advertising firm) with offices [1] Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007.[2] It employs around 300 people.[3]
Fred & Farid also provides investments via Fred & Farid Digital Investment Fund (FFDIF)[4]
Raillard and Mokart had worked as partners beginning in 2000. In 2007 they launched their own independent company.[5]
History
[edit]Frederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris.[6] They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.[7]
Their first project was for start-up Aucland.com, a French online auction site.[8] In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".[9][10]
FF (formerly Fred & Farid) is an independent creative agency of 100+ people Archived 20 March 2018 at the Wayback Machine. They produced campaigns for brands like Air France,[11] Audemars Piguet,[12] Audi,[13][14] Coca-Cola, Diesel,[15] Giorgio Armani,[16] Google,[17] Guerlain,[18] HP,[19] Lacoste,[20] Louis XIII,[21] Martini,[22] Orangina,[23] Porsche,[24] Saint Laurent,[25] Schweppes,[26] Societe Generale,[27] Tmall,[28] Vivo,[29] Wrangler.[30]
References
[edit]- ^ "FF Shanghai, communauté créative - Stratégies". 29 January 2018.
- ^ "L'Agence Fred & Farid s'installe à Los Angeles". 10 September 2017.
- ^ "Fred & Farid, la pub à l'heure des réseaux sociaux". 22 June 2015.
- ^ "FF DIGITAL INVESTMENT FUND".
- ^ "D&AD Professional Awards 2016".
- ^ magazine, Le Point (5 November 2010). "Fred et Farid".
- ^ "HUBFORUM Paris 2016 - HUBFORUM Paris 2016". 15 December 2015.
- ^ "Aucland.com".
- ^ Brook, Stephen (17 May 2005). "Award-winning creatives handed own ad agency". TheGuardian.com.
- ^ "Robbie Williams, U2, Coldplay Dominate Brit Awards". MTV. Archived from the original on 2 August 2015.
- ^ "AIR FRANCE PASSENGERS CAN BAG AN UPGRADE BY PLAYING A MOBILE GAME".
- ^ "Audemars Piguet x Serena Williams: If".
- ^ "Millimeter: Fred & Farid's Brand New Audi Campaign". 9 September 2012.
- ^ "FF SHANGHAI IS AD AGE'S 2016 INTERNATIONAL AGENCY OF THE YEAR".
- ^ "Diesel puts responsive web design to the test using a contortionist".
- ^ Heurtebise, Catherine (10 June 2011). "Fred & Farid crée deux nouvelles agences". e-marketing.fr. Retrieved 24 July 2024.
- ^ "Fred & Farid ouvre à Los Angeles". 10 September 2017.
- ^ "Fred & Farid and K2 Launch FFK2" (Press release).
- ^ Wentz, Laurel (12 June 2017). "HP's Diversity Push Continues With 'Dads and Daughters'".
- ^ "This Lacoste Interactive Tennis Match Doubles as an Ecommerce Clothing Site". 5 June 2015.
- ^ "A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years". 20 November 2015.
- ^ "Nice work for Martini, Adidas, Nokia and more". 2 December 2011.
- ^ "Hate The World Cup? Orangina Will (Covertly) Switch Games Off for You". creativity-online.com. 18 June 2014. Retrieved 24 July 2024.
- ^ "These Are the Best Porsche Print Ads Ever". 9 May 2014.
- ^ Hall, Emma (8 March 2012). "PARIS SHOP FRED & FARID OPENS IN SHANGHAI IN SEPTEMBER". adage.com. Retrieved 24 July 2024.
- ^ "Schweppes, inattendue Penelope". 3 April 2014.
- ^ "La Société Générale surprend le XV de France avec des tweets en 4×3".
- ^ "Fred & Farid Crams All 21 of Your Favorite Taglines into One Alibaba Spot". 15 November 2016.
- ^ "Une campagne Vivo avec Stephen Curry signée FRED & FARID Shanghai". 4 April 2017.
- ^ "Wrangler in hunt for European ad agency".
