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Jordan Jelev

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Jordan Jelev
Born
Jordan Jivkov Jelev

(1975-06-14) 14 June 1975 (age 49)
Varna, Bulgaria
EducationUniversity of Economics Varna
Occupation(s)graphic designer
typeface designer
calligrapher
Years active1996-present
SpouseElitsa Jeleva
Children2
Websitewww.thelabelmaker.eu

Jordan Jelev (Bulgarian: Йордан Желев; born 14 June 1975), known also as The Labelmaker, is a Bulgarian graphic and typeface designer,[1] and calligrapher.[2]

Biography

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Early years

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Jelev was born on 14 June 1975 in Varna, Bulgaria. His affiliation to visual arts dates back to the age of 12 when he created his first hand-made signs embroidered on jeans. Later at the end of his study at Varna High-school of Math, he discovered his love for calligraphy and custom lettering which influenced significantly his work as graphic designer.[3]

Professional career

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In 1996, he started his education at Varna University of Economics. Right at the same time he began working as graphic designer in Zograph Studio. In 1998 he moved to Factor R studio in Varna where he started his career as dedicated wine label designer. Since that time he had successfully designed a considerable amount of premium brands – most of them later recognized as some of the icons of Bulgarian Wine and Spirits industry.[4]

In 2003, he started making professional photography for wine and spirits industry. In 2005 he did his first solo exhibition with macro and abstract photography in Varna.[5]

Since 2010, he started working for different wineries in Barossa Valley - Australia, Napa Valley - USA, Fair Haven, NY - USA, Languedoc - France, FYRO Macedonia, Lombardy - Italy, Rheinhessen - Germany etc.[6] His work was featured by some of the world's famous design blogs like Packaging of the Word, Lovelypackage, The Dieline, World Packaging Design etc.[7]

As author of Bulgarian wine label designs, Jelev received "the Labelmaker" nickname which eventually turned into his own signature and personal brand.[8][9]

Awards

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  • 2001, Stalker Award
  • 2009, 1st Prize for wine label designs / National Vine and Wine chamber of Bulgaria
  • 2011, Best Wine Label award / Vinaria Wine Expo[7]
  • 2012, Gold Medal for Best wine label for Stallion Red Wine / San Francisco International Wine Competition[10]
  • 2013, Bronze Medal for Best wine label for White Stallion Wine / San Francisco International Wine Competition[11]
  • 2013, Stalker Award[12]
  • 2014, Gold Medal for Best Wine Label Design at BIWC for Salty Hills wines[13]
  • 2015, Double Gold Packaging Award for Colloca Estate 2013 Riesling at the 2015 Fingerlakes International Wine Competition
  • 2016, Silver Medal, Packaging Design – Color & Type for PIXELS, Rose at Los Angeles International Wine Competition[14]
  • 2016, Gold Medal, Packaging Design – Contemporary for PIXELS, Sauvignon Blanc at Los Angeles International Wine Competition[14]
  • 2017, 2nd Prize for Best Wine Label Design at Rose Wine Expo, Kazanlak for Golden Rhythm Rose by Black Sea Gold, Pomorie
  • 2017, 1st Prize for Best Wine Label Design at Rose Wine Expo, Kazanlak for Orbelia Rose by Orbelia Winery[15]
  • 2017, Grand Prix for Best Wine Label Design at Rose Wine Expo, Kazanlak for SOULMATEs wines by Stratsin Winery[16]
  • 2017, Gold Medal for Best Wine Label Design at BIWC for SOULMATEs wines[17]
  • 2021, Pentawards Bronze for Dogma Black Sea Aged Wines[18]
  • 2022, Grand Prix for Best Wine Label Design at Rose Wine Expo, Kazanlak for DOGMA wines[19]
  • 2022, Best Label Design Trophy at BIWC for Gorun Winery[20]
  • 2023, 1st place for Package Redesign at the Wine Business PACK Design Awards for Bien Nacido Estate Black Tier[21]

References

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  1. ^ "Exclusive Interview with Jordan Jelev". packagingoftheworld.com. 10 December 2016.
  2. ^ "Interview with Graphic Designer The Labelmaker for Avery Dennison". label.averydennison.com. 9 October 2017.
  3. ^ "The labelmaker of Bulgaria". labelsandlabeling.com. 27 August 2017.
  4. ^ "Някои ги предпочитат екстремни" (in Bulgarian). bacchus.bg. 13 September 2011.
  5. ^ "INSPIRATIONS, CHALLENGES AND GOALS OF JORDAN JELEV: ONE OF THE MOST FAMOUS LABEL DESIGNER". arconvertblog.com. 11 February 2019.
  6. ^ "Jordan Jelev". lettercult.com. 10 August 2009.
  7. ^ a b "Човекът, който ни кара да купуваме вино – лейбълмейкърът Йордан Желев" (in Bulgarian). e-vestnik.bg. 30 April 2011.
  8. ^ "Jordan Jelev - The Labelmaker". bonexpose.com.
  9. ^ "Bulgaria's Top Wine Label Designer Jordan Jelev 'The Labelmaker': 'No One Is Prophet in Their Own Land'". novinite.com. 19 April 2011.
  10. ^ "2012 Label Design Award Winners" (PDF). sfwinecomp.com.
  11. ^ "2013 Label Design Award Winners" (PDF). sfwinecomp.com.
  12. ^ "Stalker Award" (in Bulgarian). stalker.bg.
  13. ^ ""BLACK SEA GOLD POMORIE" обра наградите на Винария" (in Bulgarian). bsgold.bg.
  14. ^ a b "LA County Wine Competition". fairplex.com.
  15. ^ "Rose Wine Expo 2017 Awards" (in Bulgarian). rosewine-expo.com.
  16. ^ "Rose Wine Expo 2017" (in Bulgarian). rosewine-expo.com.
  17. ^ "Gold medal for the best wine label design – SOULMATEs family". stratsinwinery.bg. 4 June 2017.
  18. ^ "the:winners". pentawards.com.
  19. ^ "Резултати и Медали – Rose Wine Expo 2022". rosewine-expo.com. 4 June 2022.
  20. ^ "Balkans International Wine Competition and Festival – Results 2022". balkanswine.eu.
  21. ^ "2023 PACK Design Awards". wbmevents.com.
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