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Particula

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"Particula"
Song by Major Lazer and DJ Maphorisa featuring Nasty C, Ice Prince, Patoranking and Jidenna
from the EP Know No Better
ReleasedJune 1, 2017
Recorded2017
GenreElectronic
Length3:24
Label
Songwriter(s)
Producer(s)
  • DJ Maphorisa
  • Major Lazer
Music video
"Particula" on YouTube

"Particula" is a song performed by American electronic music trio Major Lazer from their EP Know No Better (2017).[1][2][3] The song features DJ Maphorisa and vocals by South African rapper Nasty C, Nigerian artists Ice Prince and Patoranking, and Nigerian-American hip hop recording artist Jidenna.[4][5]

Background

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"Particula" was released on October 12, 2017 on iTunes.[6]

Music video

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The music video, directed by South African filmmaker Adriaan Louw, was unveiled on October 17, 2017 via the official YouTube channel of the band and major streaming networks.[7][8] The visual offers an alternative view on a 70's inspired culture.[9] The video was filmed and shot in Johannesburg, South Africa.[10][11][12]As of April 2018, the video has surpassed 50 million views.

Reception

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Adriaan Louw of Word Africa Production in a press release said they "wanted it to feel like we were shooting a documentary in the 70's". He added, "I've always wanted to shoot a film like this in Johannesburg. It was creating an ideal world within Joburg that was based in the 70's. I wanted it to feel like we were shooting a documentary in the 70's of the culture that could have been in a city where Disco, Funk, Fela Kuti was everywhere. We worked with some great artist who featured on the track. Jidenna flew in all the way from the states and Ice Prince came down from Nigeria. Was also my first time working with fellow South African's Nasty C and DJ Maphorisa."[13][14]

Credits and personnel

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Credits adapted from YouTube.[15]

  • Adriaan Louw – Director
  • Daniel Siegler – Executive Producer
  • Allison Swank – Producer
  • Thomas Revington – Director of Photography
  • Tamzyn Botha – Art Director
  • Xavier Van Der Westhuizen – Editor
  • Matshepo Maja – Production Manager

Charts

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Chart performance for "Particula"
Chart (2017) Peak
position
US Hot Dance/Electronic Songs (Billboard)[16] 42
US Reggae Digital Songs (Billboard)[17] 2

Certifications

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Certifications for "Particula"
Region Certification Certified units/sales
Canada (Music Canada)[18] Platinum 80,000‡

‡ Sales+streaming figures based on certification alone.

References

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  1. ^ "Major Lazer – Particula Ft. Nasty C, Ice Prince, Patoranking & Jidenna MP3 Dowanload". tophitsafrica.com. Archived from the original on 2018-04-30.
  2. ^ "Listen To Ice Prince, Jidenna And Nasty C Shine On Major Lazer's 'Particula'". Silverbird TV. May 7, 2017. Retrieved April 29, 2018.
  3. ^ "Major Lazer & DJ Maphorisa - Debuts Particula #CokeTop40JHB". 947.co.za. November 7, 2017. Retrieved April 29, 2018.
  4. ^ "Nasty C & DJ Maphorisa Collaborate with Major Lazer". Cosmopolitan SA. June 5, 2017. Retrieved April 29, 2018.
  5. ^ "major lazer - particula". Content. October 13, 2017. Retrieved April 29, 2018.
  6. ^ "Particula (feat. DJ Maphorisa, Nasty C, Ice Prince, Patoranking & Jidenna)". iTunes. 12 October 2017. Retrieved April 29, 2018.
  7. ^ "Major Lazer & DJ Maphorisa - Particula (ft. Nasty C, Ice Prince, Patoranking & Jidenna)(Music Video)". YouTube. Retrieved April 29, 2018.
  8. ^ "Major Lazer's 'Particula' Video Is a South African Disco Day-Dream: Watch". BillBoard. October 12, 2017. Retrieved April 29, 2018.
  9. ^ "Major Lazer reminisces 1970s Johannesburg in 'Particula' video". Business Standard India. 13 October 2017.
  10. ^ "Major Lazer collaborates with our hottest African artists in new 'Particula' video". www.prospect.zone. Archived from the original on 2018-04-30.
  11. ^ "Major Lazer Drops Video for Particular Shot in Johannesburg, South Africa". warnermusic.com.au. October 1, 2017. Retrieved April 29, 2018.
  12. ^ "Watch Major Lazer's striking new video for 'Particula'". mne.com. October 12, 2017. Retrieved February 14, 2019.
  13. ^ "MAJOR LAZER RELEASES BRAND NEW VIDEO FOR 'PARTICULA'". Pressparty.com. October 12, 2017. Retrieved April 29, 2018.
  14. ^ "Particula by Major Lazer (Featuring Jidenna) - Songfacts".
  15. ^ Major Lazer & DJ Maphorisa - Particula (ft. Nasty C, Ice Prince, Patoranking & Jidenna)(Music Video). YouTube. Archived from the original on 2021-12-11.
  16. ^ "Major Lazer Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved November 11, 2018.
  17. ^ "Reggae Digital Song Sales: Dec 16, 2017". Billboard. Retrieved November 11, 2018.
  18. ^ "Canadian single certifications – Major Lazer – Particula". Music Canada. Retrieved September 5, 2024.
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