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Reboot (Treasure album)

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Reboot
Digital cover
Studio album by
Treasure
ReleasedJuly 28, 2023
StudioYG (Seoul)
Genre
Length32:56
LanguageKorean
Label
Producer
Treasure chronology
Here I Stand
(2023) 		Reboot
(2023) 		Treasure Japan Tour 2022–23 ~Hello~ Special in Kyocera Dome Osaka
(2023)
Singles from Reboot
  1. "Move"
    Released: June 28, 2023
  2. "Bona Bona"
    Released: July 28, 2023

Reboot is the second studio album from the South Korean boy band Treasure, released on July 28, 2023, by YG Entertainment and Columbia Records. The album consists of 10 tracks and was supported by the pre-release single "Move" and the lead single "Bona Bona".

Background and release

[edit]

On June 12, 2023, in a video posted on Treasure's official YouTube channel, YG Entertainment's founder Yang Hyun-suk announced a "reboot" project for Treasure, which included plans for a second studio album, and the creation of the first Treasure sub-unit, T5, which would participate in pre-release promotions prior to the release of the second studio album.[3][4] The members of T5, So Jung-hwan, Junkyu, Jihoon, Yoon Jae-hyuk, and Doyoung, were revealed through concept photos posted online.[5] On June 19, YG Entertainment announced that T5 would debut with the track "Move," and revealed the dance practice video for "Move" would be released on June 21, a week before T5's official debut as a special promotional strategy.[6][7][8] On June 28, "Move" was released on streaming platforms, alongside the music video, a week after the dance practice video was posted.[9][10]

On July 3, YG Entertainment cemented an official partnership with Columbia Records to support the band's album promotion for the North American market.[11] The following day, YG Entertainment confirmed through an announcement film that Treasure would be having a full group comeback with their second studio album, Reboot, on July 28.[12] On July 17, YG Entertainment released the track list for Reboot, revealing 10 new songs, including the pre-release T5 single "Move," and "Bona Bona," the latter serving as the title track for the album.[13] On July 26, the first music video teaser for "Bona Bona" was released.[14] On July 27, the second music video teaser for "Bona Bona" was released.[15] The album and its lead single was released globally on the following day.

Composition

[edit]

During a morning press conference on the day of the album's release, co-leader Jihoon spoke to the reporters that the band took the name "reboot" literally and commented, "We wanted to show you a newer side that has come with members’ maturity both in our minds and looks."[16] Choi Hyun-suk also added that the album features every genre from K-pop and hip-hop to ballad.[16]

The album begins with lead single "Bona Bona", an upbeat dance-pop song conveying the words "born to love you." The production process of the song involved YG's in-house producers and record producers from overseas.[17] Upon hearing the track for the first time, Doyoung immediately called it as the title track.[2]

Pre-release single "Move" was performed by the group's T5 sub-unit consisting of Junkyu, Jihoon, Yoon Jae-hyuk, Doyoung, and So Jung-hwan. The lyric of this dance-pop song is penned solely by Junkyu, marking the first time he is credited as the lyricist. He collaborated with YG producer Dee.P for the music, also crediting him as the composer.[18] The song featured rhythmic bass and synth sounds and catchy hooks with a talk box.[19]

"G.O.A.T" is a hip-hop song performed by the group's vocal unit consisting of Choi Hyun-suk, Haruto, and Yoshi. During the behind-the-scenes video of the song's production, Choi joked that the group is not the greatest of all time yet, and he needed someone for the song. Out of the blue, he contacted Lee Young-hyun of Big Mama, who agreed to be featured.[20]

Promotion

[edit]

Treasure embarked on their second Asia Tour with the same name as the album from December 2023 to June 2024 promote the album.[21][22]

Track listing

[edit]
Reboot track listing
No.TitleLyricsMusicArrangementLength
1."Bona Bona"
  • Kang Uk-jin
  • Diggy
  • Dee.P
  • Jared Lee
  • Dan Whittemore
  • Where the Noise
  • YG
  • Dee.P
3:32
2."I Want Your Love"
  • Junkyu
  • Choi Hyun-suk
  • Haruto
  • Ludwig Lindell (Caesar & Loui)
  • Jared Lee
  • Kang Uk-jin
  • Diggy
  • Dee.P
  • Ludwig Lindell (Caesar & Loui)
  • Jared Lee
  • Junkyu
  • Dee.P
  • Kang Uk-jin
  • Diggy
3:08
3."Run"
  • Lil G
  • Sonny
  • Choice37
  • LP, Hae
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Choice37
  • LP
  • Hae
  • Sonny
  • Lil G
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Choice37
  • LP
  • Hae
3:30
4."Move" (T5)Junkyu
  • Junkyu
  • Dee.P
  • YG
  • Dee.P
3:28
5."G.O.A.T" (Rap Unit; featuring Lee Young-hyun)
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Dee.P
  • Choi Hyun-suk
  • Yoshi
  • Haruto
Dee.P3:02
6."Stupid" (Korean: 멍청이; RR: meongcheong-i)
  • Yoshi
  • Choi Hyun-suk
  • Haruto
  • Yoshi
  • Kang Uk-jin
Kang Uk-jin3:00
7."The Way To" (Vocal Unit; Korean: 어른; RR: eoleun)Rovin
  • Dee.P
  • Rovin
3:28
8."Wonderland"
  • Lee Chan-hyuk
  • Choi Hyun-suk
  • Yoshi
  • Haruto
  • Junkyu
  • Lee Chan-hyuk
  • Kim Seung-ho
  • Kwon Myung-hwan
  • Dee.P
  • Junkyu
  • Dee.P
  • Kim Seung-ho
  • Kwon Myung-hwan
2:58
9."B.O.M.B"
  • Junkyu
  • P.K
  • Yoshi
  • Haruto
  • P.K
  • Junkyu
  • Noerio (The Hub)
  • AFTRSHOK
  • Brian U (The Hub)
P.K3:21
10."Lovesick" (Korean: 병; RR: byeong)
  • Asahi
  • Haruto
  • Choi Hyun-suk
  • Yoshi
  • Asahi
  • Dee.P
Dee.P3:24
Total length:32:56

Charts

[edit]

Certifications

[edit]
Certifications for Reboot
Region Certification Certified units/sales
Japan (RIAJ)[33]
Physical 		2× Platinum 500,000^
South Korea (KMCA)[34] Million 1,000,000^

^ Shipments figures based on certification alone.

Release history

[edit]
Release history for Reboot
Region Date Format Label Ref.
Various July 28, 2023
[35]
South Korea
  • CD
  • KiT Player
 [36]
United States CD [37]
Japan [38]

References

[edit]
  1. ^ Sun, Mik-yung (July 18, 2023). "트레저의 재시동, 압도적 컴백에 대한 기대 [Oh!쎈 레터]" [TREASURE's Restart Expects an Overwhelming Comeback [Oh!]. ChosunBiz (in Korean). Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
  2. ^ a b Lim, Ji-woo (July 28, 2023). "10개월 만에 재시동 건 트레저 "새로운 YG의 색 보여줄게요"" [Restart Gun TREASURE for the first time in 10 months: "I'll show you the new colors of YG"]. Yonhap News Agency (in Korean). Seoul. Retrieved November 12, 2024.
  3. ^ Lee, Jae-hoon. "YG 트레저, 데뷔 3년 만에 '리부트'…7월 유닛 'T5'·8월 정규2집". n.news.naver.com (in Korean). Retrieved 2023-07-26.
  4. ^ Ziwei, Puah (2023-06-12). "TREASURE to debut sub-unit, release an album in coming months". NME. Retrieved 2023-07-26.
  5. ^ Lacuata, Rose Carmelle (June 18, 2023). "Meet the members of T5, K-pop group Treasure's new sub-unit". ABS-CBN. Retrieved July 26, 2023.
  6. ^ Seon, Mi-gyeong. "트레저 유닛 T5, 'MOVE' 퍼포먼스 최초 공개..압도적이다". entertain.naver.com (in Korean). Retrieved 2023-07-26.
  7. ^ Cho, Hye-jin. "트레저 T5, 신곡 제목은 'MOVE'…21일 안무 영상 선공개". n.news.naver.com (in Korean). Retrieved 2023-07-26.
  8. ^ Yoo, Hong (2023-06-19). "Treasure's first unit T5 to debut with single "Move"". The Korea Herald. Retrieved 2023-07-26.
  9. ^ Yoo, Byeong-cheol. "트레저 유닛 T5, 신곡 'MOVE' 28일 발매…글로벌 음악팬 환호". n.news.naver.com (in Korean). Retrieved 2023-07-26.
  10. ^ Kim, Tae-sik (2023-06-27). "트레저 유닛 T5, 'MOVE' 뮤직비디오 D-1..웰메이드 MV 탄생 예고". 열린뉴스통신 (in Korean). Retrieved 2023-07-26.
  11. ^ Benjamin, Jeff (July 3, 2023). "K-Pop Boy Band TREASURE Partners With Columbia Records For U.S. Record Deal". Forbes. Archived from the original on July 11, 2023. Retrieved November 11, 2024.
  12. ^ Ji-won, Choi (2023-07-04). "Treasure to make an early comeback on July 28". The Korea Herald. Retrieved 2023-07-26.
  13. ^ Jeong, Ji-won. "YG 트레저, 타이틀곡은 'BONA BONA'…트랙리스트 공개". Joy News 24 (in Korean). Retrieved 2023-07-26.
  14. ^ Kim, Su-jin (2023-07-26). "YG 트레저, 타이틀곡 'BONA BONA' MV 티저 공개". Star News (in Korean). Retrieved 2023-07-26.
  15. ^ Park, Sang-hoo (July 27, 2023). "트레저, 컴백 기대 높인 감각적 사운드·화려한 퍼포먼스" [TREASURE raises expectations for comeback, sensual sound and splendid performance]. JTBC (in Korean). Retrieved November 12, 2024.
  16. ^ a b Yoon, So-yeon (July 28, 2023). "Treasure will 'Reboot' for newest album, show off its latest upgrades". Korea JoongAng Daily. Archived from the original on May 21, 2024. Retrieved November 12, 2024.
  17. ^ Yoon, Sang-geun (July 28, 2023). "'10년 같은 10개월' 트레저의 'REBOOT' "북미 진출+스타디움 목표"[종합]" ['10 Months Like 10 Years' TREASURE's 'REBOOT' "Expansion into North America + Stadium Goals" [Comprehensive]]. Star News (in Korean). Retrieved November 12, 2024.
  18. ^ Ji, Min-kyung (June 28, 2023). "YG 트레저 유닛 T5, 완전히 달라졌다..강렬한 섹시美 'MOVE' [퇴근길 신곡]" [YG TREASURE Unit T5 is completely different. Intense Sexy 'MOVE' [New song on the way home from work]]. Osen (in Korean). Retrieved November 12, 2024.
  19. ^ Ji, Min-kyung (June 30, 2023). "트레저 유닛 T5, '음악중심' 출격..'MOVE' 음방 첫 무대 예고". Osen (in Korean). Retrieved November 12, 2024.
  20. ^ Yoon, Jun-ho (July 28, 2023). "트레저 "우린 아직 G.O.A.T 아냐…빅마마 이영현 선배님 필요했어"" [TREASURE: "We're not G.O.A.T yet... Big Mama Lee Young-hyun needed you."]. TenAsia (in Korean). The Korea Economic Daily. Retrieved November 12, 2024.
  21. ^ Sun, Min-kyung (December 18, 2023). "트레저, 제대로 발동 걸린 완벽 'REBOOT'..서울 콘서트 성료" [TREASURE, the perfect 'REBOOT' that was properly activated. Seoul Concert Success]. Osen (in kp). Archived from the original on December 19, 2023. Retrieved November 12, 2024.{{cite news}}: CS1 maint: unrecognized language (link)
  22. ^ Ziwei, Puah (February 20, 2024). "TREASURE announce 2024 'Reboot' Asia tour". NME. Archived from the original on May 26, 2024. Retrieved November 12, 2024.
  23. ^ "Oricon Top 50 Albums: 2023-08-14" (in Japanese). Oricon. Retrieved August 9, 2023.
  24. ^ "Oricon Top 50 Combined Albums: 2023-08-14" (in Japanese). Oricon. Retrieved August 11, 2023.
  25. ^ "Billboard Japan Hot Albums – Week of August 9, 2023". Billboard Japan (in Japanese). Retrieved August 9, 2023.
  26. ^ "Circle Album Chart – Week 30, 2023". Circle Chart (in Korean). Retrieved August 3, 2023.
  27. ^ "World Albums: Week of August 12, 2023". Billboard. Retrieved March 22, 2024.
  28. ^ "Oricon Top 50 Albums: 2023-08" (in Japanese). Oricon. Archived from the original on September 13, 2023. Retrieved September 13, 2023.
  29. ^ "Circle Album Chart – July 2023". Circle Chart (in Korean). Retrieved August 10, 2023.
  30. ^ 【オリコン年間ランキング2023】King & Prince、「シングル」「アルバム」ともにミリオン達成で「音楽」3ジャンルで首位 YOASOBI「アイドル」が３冠 (in Japanese). Oricon. December 20, 2023. p. 3. Archived from the original on December 20, 2023. Retrieved December 19, 2023.
  31. ^ "Billboard Japan Hot Albums Year-End 2023". Billboard Japan. Retrieved December 24, 2023.
  32. ^ "Album Chart 2023". Circle Chart. Retrieved January 12, 2024.
  33. ^ "Japanese album certifications – Treasure – Reboot" (in Japanese). Recording Industry Association of Japan. Retrieved July 10, 2024. Select 2024年6月 on the drop-down menu
  34. ^ "South Korean album certifications – Treasure – Reboot" (in Korean). Korea Music Content Association (KMCA). Retrieved September 7, 2023.
  35. ^ "2nd Full Album 'Reboot' by Treasure". Apple Music. 2023-07-28. Retrieved 2023-07-26.
  36. ^ "Treasure 2nd Full Album [Reboot] Photobook Ver". YG Select (in Korean). Retrieved 2023-07-26.
  37. ^ "Treasure Reboot Photobook: Version 1". Treasure. Retrieved 2023-07-26.
  38. ^ "2023.7.28 RELEASE 2ND FULL ALBUM「REBOOT」TREASURE 特設販売サイト（YGEX OFFICIAL SHOP/ mu-mo SHOP）". mu-mo SHOP (in Japanese). Retrieved 2023-07-26.
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