Rip Van Wafels
| Company type | Private |
|---|---|
| Industry | Snack Foods |
| Founded | 2010 |
| Founder |
|
| Headquarters | Brooklyn, New York |
Area served | United States |
| Products | Stroopwafels, wafers, cookies, breakfast bars, fruit snacks |
| Website | www |
Rip Van is an American food company that currently manufactures stroopwafels (Rip Van Wafels), keto wafers (Rip Van Wafers), Keto cookies, Fruit Bars, fruit snacks and other keto snacks in the United States.[1][2] The company manufactured stropwafels which are two thin waffle pastries melded together with a sweet syrup center, aka a syrup waffle.[3][4][5][6]
History
[edit]The company was started by two college students at Brown University, Amsterdam-native Rip Pruisken and Marco De Leon, in 2010 from their dorm room.[7][8][9] The two used Kickstarter to launch their business, calling their product Van Wafels.[5][8] The two founders slept in a Volvo station wagon as they drove across the country to deliver their product to stores. They spent two years on campus trying to improve product marketing and the quality of the snack.[4][10]
The name of the product was inspired by the Washington Irving story Rip Van Winkle.[11] In 2016, the company's founders were included in the 2016 edition of Forbes 30 Under 30 .[3] In November 2020, the product was listed as one of the fastest-growing brands on Amazon within the grocery category.[12]
References
[edit]- ^ Rosen, Ellen (2019-08-26). "Dorm to Table: College Start-Ups Take Aim at Food Industry". The New York Times. ISSN 0362-4331. Retrieved 2021-04-22.
- ^ "FAQs". Rip Van. Retrieved 2022-09-27.
- ^ a b Sportelli, Natalie. "Meet The Under 30s Whose Deal With Starbucks Is Giving America A Taste Of Traditional Dutch Wafels". Forbes. Retrieved 2021-04-22.
- ^ a b "From dorm room to Starbucks, Rip Van Wafels is bringing Euro-inspired snack to the masses". TechCrunch. 28 April 2018. Retrieved 2021-04-22.
- ^ a b PYMNTS (2019-08-28). "The Stroopwafel's Journey To Starbucks' Shelves". www.pymnts.com. Retrieved 2021-04-22.
- ^ Lucas, Amelia (2019-07-19). "Stroopwafels finally find an American audience – here's how". CNBC. Retrieved 2021-04-22.
- ^ Luxenberg, Sara (2009-12-03). "Van Wafels enters the cookie market". Brown Daily Herald. Retrieved 2021-07-06.
- ^ a b Minkin, Tracey. "Rip Van Wafels: Brown Grad Makes Entrepreneurship Sweet". GoLocalProv. Retrieved 2021-04-22.
- ^ Sportelli, Natalie. "Meet The Under 30s Whose Deal With Starbucks Is Giving America A Taste Of Traditional Dutch Wafels". Forbes. Retrieved 2021-04-22.
- ^ Maldonado, Daisy (2021-02-28). "Costco is Selling a Sweet Snack That's The Perfect Pick Me Up Throughout the Day". SheKnows. Retrieved 2021-04-22.
- ^ "Snack's Packaging Design Helps Score Costco Placement". packagingdigest.com. 2021-03-23. Retrieved 2021-04-22.
- ^ foodnavigator-usa.com (November 16, 2020). "Rip Van rides e-commerce wave: 'We're one of the fastest-growing brands on Amazon within grocery'". foodnavigator-usa.com. Retrieved 2021-04-22.