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Zoki being derived from an Urdu word Zauq (written in Roman Urdu as (ذوق)means taste. Having a passion for traveling and visiting new places, The British Businessman Mr. Shahid Razzaq Malik launched his travel business which is registered in the United Kingdom as M&M Worldwide, whereas he chose the brand name “Fly With ZOKI” that has its origin in his own nickname for the purpose of Bizcation. Being a frequent traveler, Shahid always had a passion for starting a travel agency not only for people going on vacation but also for those who travel overseas and want to combine leisure with professional business obligations. Mr. Shahid Razzaq Malik, who was born in 1987 in Kotli Azad Kashmir, is a British-Kashmiri humanitarian and an ascetic founder of the “Fly with Zoki.” The surname Malik comes from the Arabic word malik, which means "king" or "chieftain." Many Muslims were given the title "Malik" in Kashmir, which became popular as a surname in the 14th century. This is a common title for a village headman in the Asian continent. Al-Malik, or "the King," is one of Allah's qualities, and is considered as "the king of mankind" in Islam. Therefore, the surname ‘Malik’ has its roots both in Asian and Arabic culture. Due to his business mindset at the mere age of 13, his first business venture was the establishment of the Institute for Computer Sciences in his native village namely Damas in Azad Kashmir, where the literacy rate was quite low and people were far behind in usage of technologies. He enabled the people of his village to make the best use of the technologies in their daily life and served his village community for many years out of love for his people. Later on in life, besides many other business ventures, having a passion for travelling he knew all the problems that travellers face, therefore he decided to help people out in travelling processes. As it was a hard job for people living in rural areas to individually plan a trip while being unaware of technology, Zoki stood up as a volunteer to help people plan not only their vacations but also religious vacations like Hajj and Umrah. He earned people’s respect and trust and soon ZoKi became a source of hope for many people who used to face troubles while planning for their trips. In 2000, he founded his travel business and later on extended his services worldwide. Not to mention that Mr Shahid also acted as a volunteer for many International airlines due to his extensive practical experience in the travel industry. In 2002, after a lot of accomplishments in the travel industry, he launched his own brand to providing services for different travel purposes across the Globe. Fly with zoki (talk) 00:15, 14 September 2021 (UTC)[reply]