The Iconic
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Company type | Subsidiary |
---|---|
Industry | E-commerce, Fashion, Clothing, Shoes, Accessories, Sportswear |
Founded | 2011 |
Founder | Adam Jacobs Finn Age Haensel Andreas Otto |
Headquarters | Sydney, Australia |
Key people | Jere Calmes (CEO) Rostin Javadi (COO) |
Products | Clothes, Shoes and Accessories |
Parent | Global Fashion Group |
Website | theiconic |
The Iconic (styled as THE ICONIC) is an Australian online fashion and sports retailer based in Sydney.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations.[2][3] with over 1500 brands and 165,000 items,[4][5] including Australian labels P.E Nation, sass & bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.[6][7]
History
[edit]The Iconic was launched in 2011 by three founders and is part of the Global Fashion Group.[8] The company has been led by CEO Erica Berchtold since May 2019.[9] In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG[10] with former Kinnevik Investment Director, Christoph Barchewitz.[11] The Iconic announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO[12] in February 2019[13] with Jere Calmes succeeding her as CEO in July 2023.[14]
In January 2024, email/password combinations stolen from another site were used to access THE ICONIC's website and accounts were taken over. THE ICONIC responded to this incident by refunding all ineligible purchases. [15]
Achievements & Milestones
[edit]- Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's).[16]
- Wins “Best Social Commerce” category at the 2013 ORIAs.[17]
- Wins “Best Social Commerce” category at the 2013 ORIAs.[18]
- Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs.[19]
- In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post.[20]
- In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney central business district.[21]
- In 2016, The Iconic hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach.[22]
- The Iconic trials 1-hour delivery in Sydney in May 2018.[23]
- The Iconic launches The Iconic Kids in August 2018.[24]
- Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.[25]
References
[edit]- ^ "About The Iconic - Australian based Online Fashion Retailer". www.theiconic.com.au. Retrieved 6 June 2016.
- ^ "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 2 October 2018.
- ^ "The Iconic launches online homewares offer". Inside Retail. 21 September 2021. Retrieved 23 May 2022.
- ^ "THE ICONIC Expands: THE ICONIC Kids". Power Retail. Retrieved 7 June 2016.
- ^ "This CEO wants to change your mind about online shopping". Australian Financial Review. 17 November 2021. Retrieved 23 May 2022.
- ^ "Iconic wows fashionistas and investors The Australian 12 September 2012
- ^ "The Iconic unveils Sydney fulfilment centre upgrade". Business News.
- ^ Singh, Prachi (7 September 2018). "Global Fashion Group's Q2 net revenues rise by 21.1 percent". fashionunited.uk. Retrieved 14 January 2019.
- ^ "The Iconic Names Erica Berchtold as New CEO". Inside Retail. 1 March 2019. Retrieved 8 July 2019.
- ^ "The Iconic's Patrick Schmidt Takes On New Role". Power Retail. 24 January 2018. Retrieved 14 January 2019.
- ^ Singh, Prachi (17 January 2018). "Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG". fashionunited.uk. Retrieved 14 January 2019.
- ^ "The Iconic poaches Rebel Sport managing director Erica Berchtold". Australian Financial Review. 28 October 2018. Retrieved 14 January 2019.
- ^ "The Iconic appoints a new female CEO - Ragtrader". www.ragtrader.com.au. Retrieved 14 January 2019.
- ^ "The Iconic appoints Jere Calmes as new CEO". Australian Financial Review. 7 June 2023. Retrieved 19 October 2023.
- ^ https://www.news.com.au/finance/business/retail/the-iconic-responds-to-hacking-claims-promising-refunds-to-customers/news-story/06f02077bb33f42e7595e63d5afd3ca5
- ^ "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 18 July 2012. Retrieved 7 June 2016.
- ^ "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- ^ "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- ^ "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 23 July 2014. Retrieved 7 June 2016.
- ^ "The Iconic to start weekend delivery". Sydney Morning Herald. 4 November 2014. Retrieved 7 June 2016.
- ^ "Rocket Internet's The Iconic eyes maiden profit". Sydney Morning Herald. March 2016. Retrieved 7 June 2016.
- ^ "Bondi Beach to host runway spectacular". Daily Telegraph. 28 November 2016. Retrieved 14 January 2019.
- ^ "The Iconic trials one-hour delivery in Sydney". Inside Retail. 14 May 2018. Retrieved 14 January 2019.
- ^ "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 14 January 2019.
- ^ "BREAKING- All Star Bash Winners Revealed". Power Retail. 21 February 2020. Retrieved 24 March 2020.