The New Release
| Industry | Retail/DVD rental |
|---|---|
| Founded | 2002 |
| Defunct | 2009 |
| Fate | Acquired by NCR |
| Headquarters | Houston, TX |
The New Release was a company that owned and operated DVD rental kiosks. The company was based in Houston and was part of privately held TNR Entertainment Corp. TNR was acquired by NCR in 2009.[1][2] NCR had in 2008 partnered with Blockbuster to establish a channel for kiosk DVD rentals, and TNR's acquisition furthered this aim.[3] NCR's DVD kiosks were purchased by Redbox in 2012 [4]
TNR was backed by an institutional investor group including Celerity Partners, LP of Los Angeles; Chapton Partners, LP, a Houston family partnership; Laminar Direct Capital, L.P., a member of the D. E. Shaw group of companies and MCG Capital, a leading specialized financial services company and financial advisor.[5]
Each of its interactive kiosks held up to 1,000 DVDs, including new releases and classic titles.[6] To rent a movie, consumers swiped their credit card, make their selection and the machine then dispensed the movie(s).[5] The charge per rental was $1 per day; and keeping a DVD more than 14 days was effectively the same as purchasing the DVD.
The kiosks were located at grocery stores including Albertson's, Dillon’s, Kroger, Publix and others—and promotions included a “Movie Lover’s Survey,” “Movie For a Year” and a “First Movie Free.”
The company also operated kiosks under the name "moviecube," a California company which it acquired.
History
[edit]Founded in 2002, The New Release focused primarily on the grocery channel. The first kiosks were installed in Houston, HEB locations, with later expansion into Dallas, Kroger locations.[6] Acquired by NCR in 2009, its kiosks eventually became the property of Redbox when Redbox acquired all of NCR's DVD rental kiosks in 2012.
Promotions
[edit]The New Release periodically created promotions to entice current consumers and attract new ones. The New Release held a “Movie Lover’s Survey,” where they gave away free movies to the first 500 respondents.[7]
The New Release gave away “Movie For a Year” to 45 customers throughout North America.[8]
In the past, The New Release produced a “First Movie Free” promotion in many of its locations nationwide.[9]
See also
[edit]References
[edit]- ^ Dudash, Jeff (2009). "NCR acquires North America's second largest DVD kiosk operator". NCR. Retrieved 20 October 2013.
- ^ "Company Overview of TNR Entertainment Corp". Bloomberg Businessweek. Archived from the original on April 8, 2010. Retrieved 20 October 2013.
- ^ Tribbey, Chris (21 April 2009). "Blockbuster Partner NCR Buys Out Kiosk Operator TNR". Home Media Magazine. Retrieved 20 October 2013.
- ^ Fritz, Ben (February 6, 2012). "Redbox agrees to buy NCR/Blockbuster kiosks as revenue surges". Los Angeles Times. Retrieved 20 October 2013.
- ^ a b "The New Release - Reserve Your DVD". Archived from the original on 2007-07-13. Retrieved 2007-08-09.
- ^ a b "Archived copy". Archived from the original on 2007-09-28. Retrieved 2007-08-09.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ "PriceNetwork.ca - Your Source for Canadian Deals". Archived from the original on 2007-10-08. Retrieved 2007-08-09.
- ^ Gerba, Bill (22 March 2007). "TNR Entertainment introduces 'Win Movies for a Year' promotion at DVD kiosks". Kiosknews.blogspot.com. Retrieved 3 June 2018.
- ^ "Archived copy". Archived from the original on 2007-09-28. Retrieved 2007-08-09.
{{cite web}}: CS1 maint: archived copy as title (link)