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E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services.[1] There are three areas of e-commerce: online retail, electric markets, and online auctions. E-commerce is supported by electronic business.[2]
Logistics: Logistics in e-commerce mainly concerns fulfillment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company's logistic needs. [3]
E-commerce brings convenience for customers as they do not have to leave home and only need to browse website online, especially for buying the products which are not sold in nearby shops. It could help customers buy wider range of products and save customers’ time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotion or discounts code, thus it is more price effective for customers. Moreover, e-commerce provides products’ detailed information; even the in-store staff cannot offer such detailed explanation. Customers can also review and track the order history online. However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with with the security of online transactions and tend to remain loyal to well-know retailers.[4] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[5]
Employment: E-commerce helps create new job opportunities due to information related services, software app and digital products. It also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly-skilled workers to manage large amounts of information, costumer demands, and production processes. In contrast, people with poor technical skills cannot enjoy the wages welfare. On the other hand, because e-commerce requires sufficient stocks that could be delivered to customers in time, the warehouse becomes an important element. Warehouse needs more staff to manage, supervise and organize, thus the condition of warehouse environment will be concerned by employees. [6]
Time line: 1999 Global e-commerce reaches $150 billion[7]
2016 Walmart buys Jet.com for $3.3 billon. [8]
E-commerce markets are growing at noticeable rates. The online market is expected to grow 56% from 2015-2020. Traditional markets are only expected 2% growth during the same time. Brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency. Many larger retailers are able to maintain a presence offline and online by linking physical and online offerings. [4][5]
E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.[9][10] Security: Security is a primary problem for e-commerce in developed and developing countries. E-commerce security is protecting business' websites and costumers from unauthorized access, use, alteration, or destruction. The type of threats include: malicious codes, unwanted programs (ad ware, spyware) , phishing, hacking, and cyber vandalism. E-commerce websites use different tools to avert security threats. These tools include firewalls, encryption software, digital certificates, and passwords. [11]
Social Impacts: E-commerce has huge impact on the economy and society. E-commerce allows for the globalization of markets and created a society based on knowledge and information.[12]
B2B is rapidly growing in the world, that leads to lower cost and then improves the economic efficiency and also bring along the growth of employment.
[13] Employment growth is based on the increase of jobs in specific markets related to e-commerce, such as, new products, market research, software sales, and online service. These jobs affect many countries where e-commerce is thriving. Specific institutions (education, health, government services) may also be affected by e-commerce.[12]
E-commerce is not a new industry, technically speaking, but it is creating a new economic model. Most people agree that e-commerce will positively impact economic society in the future, but in its early stages its impacts are difficult to gauge. Some have noted that e-commerce is a sort of incorporeal revolution.[14] e-commerce has numerous social benefits: one, the cost of running an e-commerce business is very low when compared with running a physical store; two, there is no rent to pay on expensive premises; and three, business processes are simplified and less man-hours are required to run a typical business smoothly. In the area of law, education, culture and also policy, e-commerce will continue to rise in impact. e-commerce will truly take human beings into the information society.
- ^ https://www.statista.com/statistics/220177/b2c-e-commerce-sales-cagr-forecast-for-selected-countries/
- ^ Wienclaw, Ruth A. "E-Commerce." Research Starters: Business, 2013. EBSCOhost, ezproxy.mga.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=89163657&site=eds-live&scope=site.
- ^ Kawa, Arkadiusz. "Fulfillment Service in E-Commerce Logistics." ["DIE FULFILLMENT-DIENSTLEISTUNG IN DER LOGISTIK DES E-HANDELS"]. Logforum, vol. 13, no. 4, Oct. 2017, pp. 429-438. EBSCOhost, doi:10.17270/J.LOG.2017.4.4.
- ^ a b ""Online Retail Industry Profile: United States."". Online Retail Industry Profile: United States: pp.1-36. October 2016.
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has extra text (help) - ^ a b BBC News (2014). "BBC – GCSE Bitesize: Electronic money and electronic commerce". Retrieved 2017-05-11.
- ^ Teriz, N (2011). "The impact of e-commerce on international trade and employment". Procedia - Social and Behavioral Sciences. 24: 745–753. doi:10.1016/j.sbspro.2011.09.010. Retrieved 2017-05-11.
- ^ Teriz, N (2011). "The impact of e-commerce on international trade and employment". Procedia - Social and Behavioral Sciences. 24: 745–753. doi:10.1016/j.sbspro.2011.09.010. Retrieved 2017-05-11.
- ^ BIRKNER, CHRISTINE. "Retail Renegade." Adweek, vol. 57, no. 34, 17 Oct. 2016, pp. 20-24. EBSCOhost, ezproxy.mga.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fth&AN=119866810&site=eds-live&scope=site.
- ^ Li, Zhaolin (July 2015). "Online Versus Bricks-And-Mortar Retailing: A Comparison of Price, Assortment and Delivery Time". International Journal of Production Research. 53: 3823–3835 – via EBSCOhost.
- ^ Dimkota, Angelika (June 2012). "On Product Uncertainty in Online Markets: Theory and Evidence". MIS Quarterly. 36: 395-A15 – via EBSCOhost.
- ^ KOHLI, GAUTAM. "E-Commerce: Transaction Security Issue and Challenges." CLEAR International Journal of Research in Commerce & Management, vol. 7, no. 2, Feb. 2016, pp. 91-93. EBSCOhost, ezproxy.mga.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=119728838&site=eds-live&scope=site.
- ^ a b OECD (1999), "Economic and Social Impact of Ecommerce: Preliminary Findings and Research Agenda", OECD Digital Economy Papers, No.40. OECD Publishing
- ^ Fazlollahi, B. (2002). Strategies for eCommerce success. Hershey, PA: IRM Press.
- ^ Amarger, edited by Winfried Lamersdorf, Volker Tschammer, Stéphane (27 August 2004). Building the E-service society E-commerce, E-business, and E-government. New York: Kluwer Academic Publishers. ISBN 978-1-4020-8155-2.
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