User:OnBeyondZebrax/sandbox/Alternative rock
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Decline of popularity
[edit]By the end of the decade, alternative rock's mainstream prominence declined due to a number of events that caused Grunge and Britpop to fade and led to the hiatus of the Lollapalooza festival. Nevertheless, post-grunge remained commercially viable into the start of the 21st century, with the success of Creed and Matchbox Twenty and Radiohead's critical acclaim, and the success of some post-Britpop groups like Coldplay.[1] Emo attracted attention in the larger alternative rock world, and the term was applied to a variety of artists, including multi-platinum acts. During the late 1990s and early 2000s, several alternative rock bands emerged, including The Strokes, Franz Ferdinand, and Interpol, that drew from post-punk and new wave.[2] Post-punk revival artists such as Modest Mouse and The Killers had commercial success in the early and mid 2000s. By 2010, in the United States the term alternative rock fell out of common usage and the term indie rock was used.[3]