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W School of Journalism and Communication

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W School of Journalism and Communication, Paris-Panthéon-Assas University
École W, Université Paris-Panthéon-Assass
Other name
W
Motto
L'École des 5 W
Motto in English
The Five Ws school
TypePrivate, within a public-private partnership university
Established2016
Parent institution
Paris-Panthéon-Assas University
PresidentJean-Bernard Schmidt
Students400
Undergraduates250
Postgraduates150
Address
Faubourg Saint-Antoine
,
Paris
,
France

48°50′59″N 2°23′01″E / 48.8497075°N 2.3836537°E / 48.8497075; 2.3836537
Campusurban
AffiliationsCFJ, Cumulus Association
Websitewww.ecolew.com

The W School of Journalism and Communication,[1] or commonly the École W, is a private constituent school of Paris-Panthéon-Assas University, created by the CFJ Graduate School of Journalism, the university's prestigious journalism school, in 2016 and located in Paris, France.[2] The school aims to train students to create content for journalism, communication and the arts industry, inspired by the Danish alternative business school Kaospilot.[3]

The W School offers preparation for the French competitive entrance exams to journalism schools, combined with multi-disciplinary, generalist training in the humanities and social sciences (arts, photography, scriptwriting, management, etc.) and in information and communication sciences (journalism, corporate communication, communication and graphic industries, etc.). The school is located in the 12th arrondissement of Paris, on the same campus as its ‘’older‘’ sister school, the CFJ.[4][5][6]

The school also offers partnership courses leading to national diplomas: a bachelor's degree in science journalism with the Sorbonne Faculty of Science and Engineering, a double International BBA diploma with EDHEC Business School and a master's degree in documentary and fiction film with the Panthéon-Assas University and the French National Audiovisual Institute (INA). The school is also a member, along with the CFJ, of the Information and Networks department of Paris-Panthéon-Assas University, the Google News Initiative University Network of journalism schools and the Cumulus Association, an international alliance of art, design and media universities.

History

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Entrance to the CFJ and W School campus building at 210 rue du Faubourg Saint Antoine in Paris, in May 2021.

On 12 January 2016, following in the footsteps of the Académie de École supérieure de journalisme de Lille in 2014, the CFJ announced the creation of W, a bachelor's degree course enabling students to learn about careers in journalism, communication, marketing and digital creation and to prepare for the French competitive exams for journalism schools.[7][8]

On 28 June 2019, EDHEC Business School and W School announced the signing of a double degree agreement to W and BBA EDHEC students. W students will be able to complete their bachelor's degree with a fourth year in the International Business Track in English at BBA EDHEC. BBA EDHEC students, on the other hand, will be able to replace their third year by enrolling in a W course, including journalism, documentary and fiction, or marketing and digital communication.[9][10][11]

On 13 April 2021, the French business school Audencia and École W launched a preparatory course for the French journalism school entrance exams in Nantes, with plans to create a double master's degree by the start of the 2022 academic year.[12]

On 19 June 2021, the University of Paris-II Panthéon Assas announced a plan to transform its structure into an experimental one, based on a public-private partnership, which would bring together the Institut supérieur d'interprétation et de traduction (ISIT), the École française d'électronique et d'informatique (EFREI), the Centre de formation des journalistes (CFJ) and the École W as constituent schools of the university, and the IRSEM as a partner institute.[13][14] The new university is created on 1 January 2022.[15]

In April 2024, the French National Institute of Sport, Expertise, and Performance (INSEP) and the W School announced the launch at the start of the 2024 academic year of a new bachelor's degree course in journalism and communication, open to high-level sportsmen and women (SHN) and non-SHN, to replace the ‘Sportcom’ course created by the CFJ in 1987.[16]

Academic programs

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The W School of the CFJ delivers a bachelor's degree in digital marketing, mass communication and journalism, which takes place over three years and offers five specializations:

  • the "Journalism, Documentary and Fiction" program: basic writing techniques, storytelling and screenplays, English, new writing, image and sound techniques;
  • the "Marketing and Digital Communication" program: marketing, strategy and business issues, communication, digital strategy, Business English with co-diploma opportunities with EDHEC and Emlyon Business School;
  • the "Sports Journalism" or "Sports Communication and Marketing" program: sports journalism, sports marketing, e-sport issues, sports events, sports law, creation, gaming, sports psychology, in partnership with the Institut National du Sport, de l'Expertise et de la Performance (INSEP). It replaces the CFJ's 'Sportcom' course, launched in 1987;

The W School also delivers:

The W School have academic partnerships with the French business schools and Grande École HEC Paris, EM Lyon Business School and EDHEC Business School.

Accreditation

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The W School is registered in the French Ministry of Employment's National Register of Professional Certifications (RNCP) at level 6 (licence, bachelor's degree) and 7 (master's degree).[20] The bachelor's degree (in Science Journalism) and master's degree (in Documentary Film) programmes offered in partnership with Sorbonne University and Paris-Panthéon-Assas University are delivered by these universities and accredited by the French Ministry of Higher Education.

References

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  1. ^ "Home". Université Paris-Panthéon-Assas. Retrieved 2024-08-29.
  2. ^ "Our campus | CFJ". www.cfjparis.com. 2019-03-15. Retrieved 2024-08-29.
  3. ^ "École W". Université Paris-Panthéon-Assas (in French). Retrieved 2024-08-29.
  4. ^ "" W ", une école pour devenir producteur de contenus numériques" (in French). 2016-01-12. Retrieved 2024-08-29.
  5. ^ Elhajjioui, Nora (2023-10-05). "Le nouveau master fiction & documentaire de l'Université-Paris-Panthéon-Assas et l'École W". JUPDLC (in French). Retrieved 2023-12-24.
  6. ^ "L'esprit W". École W (in French). Retrieved 2022-12-25.
  7. ^ "L'École W, pour former en trois ans aux "métiers qui n'existent pas encore"". L'Etudiant (in French). Retrieved 2024-08-29.
  8. ^ "Le CFJ fait le pari d'une école post-bac pour former aux contenus numériques". L'Express (in French). 2016-01-12. Retrieved 2024-08-29.
  9. ^ "L'EDHEC et l'École W ouvrent un double diplôme pour les entrepreneurs créatifs". Studyrama.com (in French). Retrieved 2020-04-26..
  10. ^ "Julie Joly (CFJ): "Le journaliste ne travaille pas pour se faire plaisir"". Le Figaro (in French). 2019-05-05. Retrieved 2024-08-29.
  11. ^ "EDHEC and Ecole W open a double degree". EDHEC BUSINESS SCHOOL (in French). Retrieved 2024-08-29.
  12. ^ "Nantes : ouverture d'une première prépa par Audencia". www.studyrama.com (in French). Retrieved 2024-08-29.
  13. ^ "Regroupement : Paris-II Panthéon-Assas lance un projet d'établissement public expérimental avec l'Isit, l'Efrei et le CFJ". www.letudiant.fr (in French). 19 July 2021. Retrieved 2021-09-24.
  14. ^ "Paris-II veut créer un EPE avec l'Isit, l'Efrei Paris et le CFJ/École..." www.aefinfo.fr (in French). Retrieved 2021-09-24.
  15. ^ Légifrance (2021-12-24). "Décret n° 2021-1831 du 24 décembre 2021 portant création de l'Université Paris-Panthéon-Assas et approbation de ses statuts". www.legifrance.gouv.fr (in French). Retrieved 2021-12-28.
  16. ^ "Bachelor W Sport en collaboration avec Ecole W". INSEP (in French). 2024-04-12. Retrieved 2024-08-29.
  17. ^ "Double cursus Sciences et Journalisme". Sorbonne Université (in French). Retrieved 2024-08-30.
  18. ^ "Double diplôme : M1 Documentaire Fiction de l'Ecole W et M2 information-Communication de l'IFP". IFP (in French). Retrieved 2024-08-30.
  19. ^ "Ecole W (Paris 12e Arrondissement - 75) - BTS - Services - Etudes de réalisation d'un projet de communication - 1ère année commune - en apprentissage". 1 April 2024. Retrieved 30 August 2024.
  20. ^ "RNCP16015 - DIPLOVIS - Journaliste". France compétences (in French). Retrieved 2023-10-06. {{cite web}}: Check |url= value (help)
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